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Status: Open
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About the role
As our first Lifecycle Marketing hire, you’ll work cross-functionally across Marketing, Sales, Product, and Data Science. You’ll focus on building the foundation and implementing the key tools fueling our lifecycle marketing efforts as we continue to scale quickly. A strong hire for this role will be excited to get their hands dirty across many projects. You’ll work on the tactical needs, while also building out a strategic framework of what we are striving for as a future state.
Key Responsibilities Include:
- Map out customer journey, and identify key touch points and opportunities across the various channels of customer engagement including email, product, and sales touches
- Develop a strategy to increase onboarding, activation, retention, engagement, upsell, and overall customer lifetime value
- Design, execute, and continuously optimize multi-channel campaigns across email and in-app to support your strategy and hit ambitious KPIs
- In partnership with Data Science create segmentation models, identify and analyze key trends and behaviors
- Lead the selection, implementation, and on-going configuration of best in class marketing tools to further support Lifecycle efforts
- Strive to deeply understand the user in order to always deliver the right content at the right time
- Collaborate closely with the Sales team to track the effectiveness of lifecycle marketing efforts on sales pipeline, lead conversion, and revenue growt
We're looking for someone who has:
- Excitement to build out a lifecycle marketing strategy and team from scratch, to deliver on key business goals
- 6+ years of experience with a lifecycle marketing and customer engagement software (Marketo, Hubspot, Customer.io, etc.) with hands-on experience driving strategy, implementation, and continuous improvement of these systems
- Experience with product-led growth (PLG) and product-led sales (PLS) go-to-market motions in B2B SaaS
- Experience or strong interest in engaging with technical audiences, including data scientists, data analysts, data engineers, and software engineers.
- Experience and in-depth knowledge of utilizing Salesforce as primary CRM
- Cross-functional team player with a history of partnering directly with sales, marketing, product, design, engineering, and data science teams
- Deep knowledge in audience segmentation, campaign development, list management and email marketing strategies
- Strong analytical skills with the ability to use data to identify action steps to drive key customer KPIs. Bonus if the candidate has experience with Hex, Amplitude/Mixpanel, Segment/Rudderstack, and cloud data warehouses such as Snowflake/Bigquery/Redshift
In addition to our unique culture, Hex proudly offers a competitive total rewards package, including but not limited to, market-benched salary & equity, comprehensive health benefits, and flexible paid time off.
The salary range for this role is: $140,000 - $170,000
The salary range shown may be a reflection of additional factors such as geographical location and skill ranges/levels we’re open to. Placement in the salary range will be decided upon completion of the interview process, taking into account factors like leaving room for growth, internal fairness & parity, your demonstrated skills, and the depth of your experience. Our Recruiting team will be able to provide more details during the interview process.
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What We Do
Hex is changing the way people work with data. Our platform makes analytics workflows more powerful, collaborative, and shareable. Hex solves key pain points with today's data and analytics tooling, and is loved by thousands of users all over the world for the beautiful UI, new superpowers, and boundless flexibility. We are a tight-knit crew of engineers, designers, and data aficionados. Our roadmap is full of big ideas and little details, and we would love your help bringing them to life. Hex has raised over $100m from great VCs and angels, giving us many years of runway and the ability to pay competitive salaries, offer great benefits, and provide meaningful equity.
Why Work With Us
We’re a team of builders. We spend our days designing and developing beautiful products, growing and supporting our user base, and helping each other succeed and learn. To do that, we've developed a culture focused on quality, craft, and speed -- with very few meetings, bias toward action, and taking care of each other through feedback and support.
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Employees engage in a combination of remote and on-site work.
We have a truly hybrid workforce, with many employees working fully remotely, and others coming into one of our two offices (SF or NYC) 2-3 days per week.
