Lifecycle Marketing Manager

About Ontra
Ontra is the global leader in AI-powered legal technology solutions for private capital investment firms. Our Legal Operating System combines innovative, purpose-built software with a global network of experienced professionals to digitize recurring legal workflows across the full fund lifecycle. We work with the world's leading investment banks, private equity and venture capital firms, direct lenders, law firms, and service providers to reduce the time, expense, and risk associated with contract and fund management.
Our Culture
Ontra is a remote-first company that values the power of connection. We find innovative ways to stay connected, both virtually and in person. By promoting ownership, inspiring creativity, and championing collaboration, Ontra enables you to shape your impact and growth. Our commitment to innovation extends beyond our technology; it's embedded in our culture, and AI plays a crucial role in everything we do.
Our culture is one where belonging is the cornerstone of every interaction, rooted in acceptance and respect for all. Our commitment to inclusion begins at the application process, ensuring a fair and equitable hiring experience that values the unique contributions you bring from day one.
For this job we are currently only hiring candidates based in the United States.
About the team & opportunity
Ontra is seeking a Lifecycle Marketing Manager reporting to our Senior Manager, Growth Marketing on our Marketing team.
This role is an incredible opportunity for a Marketo super user to join a growing company and contribute to a world-class marketing strategy. The Lifecycle Marketing Manager will build and manage our lead nurturing and re-engagement programs across digital ads, email, direct mail, chatbots, etc. and deliver content that delights our prospects and customers to drive conversion and revenue. In this role, you will have the opportunity to build the overall nurture strategy from scratch.
If you are passionate about playing a strategic role in the development of the customer journey, we'd love to get to know you!
What you'll do

• Nurture Program Management: Build and manage sophisticated nurture programs for leads and customers in various segments and stages of our funnel.
• Teamwork: Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
• Reporting: Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to take the program to the next level.
• Process Improvement and Creation: Establish a rigorous AB testing agenda to test messaging, subject lines, CTAs, content, email cadence and timing to constantly improve performance.
• Partnership: Partner with a number of cross functional teams to uncover customer insights that drive better decision making and put our customers first.
• Email Marketing: Lead and be the email marketing expert for nurtures, but also be able to batch emails for campaigns from the Marketing team.

What you'll bring

• Preferred experience: 5+ years of lifecycle marketing experience, with at least 3 years of experience with Marketo required
• Written communication: A knack for writing or collaborating on great copy. Subject lines are your jam.
• Innovative: Proactive and creative; interested in building systems not yet in place and continuously improving the way we do things.
• Analytical: Strong analytical ability with a test and learn mentality. Intense curiosity about data and the insights it holds about our customers.

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Pay TransparencyOntra takes individual candidate location, experience, and skills into consideration when determining compensation. The base pay range is listed below. Additionally, all positions are eligible for unit-based equity grants.
Some positions may be eligible for additional compensation, such as commission or other variable compensation structures, which is not included in the below base pay range.
If you are selected to participate in our interview process, your Talent Acquisition Partner will share more details about the total compensation package for the role.
Base Pay Range
$96,000 - $134,000 USD
Hiring Locations
We currently hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs.
United States
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, North Carolina, New Jersey, Nevada, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington
APAC
Hong Kong, Singapore
EMEA
United Kingdom
Benefits Snapshot • Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance
Travel
Occasional travel is required for Ontra employees, including typically at least twice per year to attend team and larger group off-sites for in-person collaboration. For some roles, additional travel may be required based on the requirements of the role and business need.
Inclusivity
Ontra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] .
Personnel Privacy Notice: https://bit.ly/46lVT74
Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location.
Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place.
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