Lifecycle Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in United Kingdom
Remote
Senior level
Healthtech
The Role
Own and scale lifecycle marketing across onboarding, activation, adoption, retention, and expansion readiness. Design segmented, behavior-led customer journeys across email and in-product messaging, maintain the lifecycle roadmap, analyze performance data, and optimize key growth metrics. Partner with Product, Customer Success, Sales, and Marketing Operations on feature adoption, customer engagement, upsell nurture, and expansion signals. The role also requires stakeholder influence, experimentation, organization, and mentoring junior team members.
Summary Generated by Built In

Job Description

As Snr Lifecycle Marketing Manager, you will own and scale Henry Schein One UK lifecycle marketing engine driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever, directly influencing retention, expansion, and customer experience at scale. 

 

 

What you'll do  

 

  • Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness 

  • Design and build behaviour-led, segmented customer journeys across email and in-product messaging 

  • Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches 

  • Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs 

  • Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively 

  • Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort 

  • Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals 

 

 

What you’ll bring with you 

 

  • Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment 

  • Proven track record of improving activation, adoption, retention, or expansion metrics 

  • Strong understanding of segmentation, behavioural triggers, and customer journey design 

  • Commercial mindset with the ability to connect lifecycle activity to business impact 

  • Experience working cross-functionally with Product, Sales, and Customer Success 

  • Strong analytical capability and comfort working with performance data and experimentation 

  • Clear communicator, able to influence stakeholders and align teams around shared outcomes 

  • Organised, proactive, and comfortable operating in a fast-paced environment 

  • Experience mentoring junior team members 

 

 

 

 

Diversity at Henry Schein One 

 

Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.  

 

 

Our Shared Values 

 

Everyone at Henry Schein One is encouraged to live and demonstrate our core values:   

 

Community 

  • Each Person is as Important as the Next 

  • Open Communication 

  • Diversity & Inclusion 

 

Caring 

  • Corporate Citizenship 

  • People are our Greatest Asset 

 

 

Career 

  • Ethics 

  • Recognise Creativity & Encourage it  

  • Shared Success 

Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.

Skills Required

  • Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment
  • Proven track record of improving activation, adoption, retention, or expansion metrics
  • Strong understanding of segmentation, behavioral triggers, and customer journey design
  • Commercial mindset with the ability to connect lifecycle activity to business impact
  • Experience working cross-functionally with Product, Sales, and Customer Success
  • Strong analytical capability and comfort working with performance data and experimentation
  • Clear communication skills and ability to influence stakeholders and align teams around shared outcomes
  • Organized, proactive, and comfortable operating in a fast-paced environment
  • Experience mentoring junior team members

Henry Schein Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Henry Schein and has not been reviewed or approved by Henry Schein.

  • Healthcare Strength Health, dental, and vision coverage is broadly comprehensive, with multiple plan options and wellbeing/EAP resources emphasized. Benefits breadth helps bolster overall total‑rewards value.
  • Leave & Time Off Breadth Paid time off and holidays are described as meaningful, with structured carryover practices in some areas. Paid parental leave is available, enhancing the overall time‑off offering.
  • Retirement Support A 401(k) plan with company match is part of the standard package, with plan documents noting employer discretion on match settings. The program has been characterized positively in prior periods, contributing to total compensation.

Henry Schein Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Melville, NY
8,580 Employees
Year Founded: 1932

What We Do

Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 20,000 Team Schein Members worldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. Our Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental and medical laboratories, government and institutional healthcare clinics, as well as other alternate care sites.

Similar Jobs

Sophos Logo Sophos

Senior Marketing Manager

Security • Software
Remote
United Kingdom
3747 Employees

Miro Logo Miro

Marketing Manager

Cloud • Information Technology • Internet of Things • Productivity • Software
Remote or Hybrid
2 Locations
2500 Employees
Remote
United Kingdom
490 Employees

Sun King Logo Sun King

Customer Lifecycle Marketing Manager

Greentech • Energy • Solar • Renewable Energy
Remote or Hybrid
7 Locations
1999 Employees

Similar Companies Hiring

Sailor Health Thumbnail
Healthtech • Social Impact • Telehealth
New York City, NY
20 Employees
Granted Thumbnail
Artificial Intelligence • Healthtech • Insurance • Mobile • Financial Services
New York, New York
23 Employees
OneImaging Thumbnail
Healthtech
Miami, FL
62 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account