We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.
About the role:
Enova is seeking a Lifecycle Marketing Associate to build, execute, and optimize lifecycle marketing programs across email, SMS, and other digital channels. This is an exciting opportunity for a hands-on technical marketer who’s passionate about customer engagement and eager to deepen their expertise in Salesforce Marketing Cloud (SFMC), Oracle Responsys, and the broader martech stack.
You’ll be responsible for day-to-day campaign execution, audience segmentation, and performance optimization with the opportunity to grow into broader platform ownership and customer experience architecture. You’ll work cross-functionally with teams across Marketing, Analytics, Product, Tech, and Creative to translate business goals into scalable campaigns and connected customer journeys.
As a power user and SFMC admin, you’ll drive personalization at scale, lead high-impact lifecycle initiatives, and play a key role in how we engage and retain small business customers.
Responsibilities:
- Build and launch email and SMS campaigns and journeys using Salesforce Marketing Cloud (SFMC), Oracle Responsys, and other martech tools.
- Use dynamic content and customer data to personalize messaging based on behavior, product usage, and lifecycle stage.
- Support campaign QA and UAT to ensure accurate, on-brand execution across channels and devices.
- Write SQL queries to build and maintain audience segments across lifecycle stages.
- Implement AMPscript and other personalization languages to drive dynamic experiences.
- Maintain segmentation logic to ensure audience accuracy, compliance, and scale.
- Evaluate and help integrate new tools to enhance automation, personalization, and compliance.
- Help build repeatable campaign templates and automation frameworks to scale lifecycle programs.
- Ensure all programs meet deliverability and legal standards (CAN-SPAM, TCPA, etc.).
- Design and execute A/B and multivariate tests across the customer journey.
- Track key metrics (open rate, CTR, conversion, retention) and drive data-informed optimizations.
- Document test results and share learnings to inform future strategy.
Requirements:
- 4–8 years experience in lifecycle marketing, CRM marketing, or marketing automation (fintech, SaaS, or regulated industries a plus).
- Advanced proficiency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Contact Builder.
- Strong fluency in SQL and AMPscript; working knowledge of JavaScript, HTML & CSS.
- Experience connecting and activating data from multiple systems like Salesforce Sales Cloud, CDPs, or data warehouses (e.g., Snowflake) to marketing platforms.
- Analytical mindset with comfort testing, iterating, and measuring marketing performance.
- Excellent communication and collaboration skills across cross-functional teams.
- Self-starter with the ability to operate autonomously in a fast-paced environment.
- Adaptability and curiosity around emerging technologies and tools.
The budgeted annual salary range for this position is $72,000 to $104,000. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a [bonus] and [restricted stock units]. All full-time employees are eligible to participate in Company benefits, described in more detail here.
Benefits & Perks:
- Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
About Enova
Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions.
Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here.
It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
Skills Required
- 4-8 years experience in lifecycle marketing, CRM marketing, or marketing automation
- Advanced proficiency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder)
- Strong fluency in SQL
- Strong fluency in AMPscript
- Working knowledge of JavaScript
- Working knowledge of HTML & CSS
- Experience connecting and activating data from Salesforce Sales Cloud, CDPs, or data warehouses (e.g., Snowflake)
- Analytical mindset with experience testing, iterating, and measuring marketing performance
- Excellent communication and collaboration skills
- Self-starter able to operate autonomously in a fast-paced environment
- Adaptability and curiosity around emerging technologies and tools
- Experience in fintech, SaaS, or regulated industries
What the Team is Saying
Enova Compensation & Benefits Highlights
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Healthcare Strength — Health plans include medical, dental, and vision with HDHP and PPO options plus HSA/FSA, and the company covers a significant majority of premiums. Coverage extends beyond essentials to services such as acupuncture, chiropractic care, hearing aids, infertility treatment, and onsite wellness offerings.
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Inclusive Benefits Coverage — Benefits explicitly include fertility/IVF with no maximum benefit, transgender health care, and abortion travel support. Travel reimbursement is available when access to covered services is limited near employees’ homes.
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Leave & Time Off Breadth — Time-off programs span 21+ days of PTO, nine paid holidays, paid parental leave, a paid volunteer day, “summer hours,” and a four‑week paid sabbatical after four years. Hybrid schedules and flexibility further support work‑life balance.
Enova Insights
What We Do
Enova International (NYSE: ENVA) is a leading online financial services company that serves small businesses and consumers who are underserved by traditional banks. For over 20 years, Enova has provided approximately $70 billion in loans and financing to nearly 15 million customers by offering a suite of market-leading products powered by the company's world-class analytics, machine learning algorithms and proprietary technology. You can learn more about the company and its portfolio of businesses at www.enova.com.
Why Work With Us
Our values encourage ownership and accountability, and we believe the best answer wins, regardless of whose answer it is. We pride ourselves on hiring smart and driven people who bring new and innovative ideas to the table. Our mentality is, "Work someplace awesome." Ready to join us?
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Enova Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Enova’s hybrid work model allows employees to work in the office T, W, and TH with the option to work from home on Monday and Friday.
