Lifecycle Manager

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.
Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being. 

As a Guru you will be accountable for:

• Developing and implementing lifecycle marketing strategies to optimize customer engagement and retention across PropertyGuru’s platforms.

• Collaborating closely with product managers to understand product features and capabilities and leveraging them in lifecycle campaigns.

• Planning and executing multi-channel lifecycle campaigns to drive user activation, retention, and loyalty, utilizing marketing automation tools such as Braze, MoEngage, CleverTap, or similar.

• Conducting continuous analysis of campaign performance and user behaviour using tools like Google Analytics and Adobe Analytics to identify optimization opportunities.

• Leading A/B testing and experimentation initiatives to improve campaign effectiveness and customer lifecycle metrics.

• Managing and optimizing automated email marketing campaigns, including segmentation, personalization, and performance tracking.

• Working cross-functionally with product, design, content, and analytics teams to align lifecycle marketing strategies with overall business goals and user experience improvements.

We're looking for someone who:

• Has experience in lifecycle marketing, digital marketing, or related roles, preferably in a consumer tech or internet company.

• Demonstrates proficiency in marketing automation platforms (e.g., Braze, MoEngage, CleverTap) and web analytics tools (e.g., Google Analytics, Adobe Analytics).

• Strong data background and is able to write sql in BigQuery, Looker or similar platform.

• Possesses strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Is detail-oriented with excellent project management skills to manage multiple campaigns and priorities effectively.

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.
  

At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do.