Lifecycle Growth & Reactivation Intern

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
This role is remote, so you can be based anywhere in Poland.
Are you curious about why customers drift - and what brings them back?
Do you get excited about blending data, psychology, and marketing to drive real business impact?
Join our Lifecycle Marketing team this summer and help design campaigns that re-engage customers, increase product usage, and fuel long-term adoption.
About the Role
This internship sits within our Lifecycle & Advocacy Campaign Marketing organization, focused on boosting customer adoption and engagement. Our mission is to ensure customers who invest in our solutions realize value - by using them, growing their proficiency, loving the experience, and sharing that success with others.
You'll lead a focused re-engagement initiative designed to increase returning Monthly Active Usage (MAU). This is not a shadowing role - you'll analyze real customer data, define opportunity segments, build a campaign, measure results, and present insights.
What You'll Do
Identify Opportunity Segments

• Identify and analyze three dormant or low-activity customer segments as candidates for return-to-MAU campaigns
• Evaluate behavioral patterns, engagement drop-offs, and potential reactivation triggers
• Size the opportunity and assess potential impact
• Select one priority segment to take from insight to execution

Build a Reactivation Campaign

• Develop a lifecycle messaging strategy tailored to your selected segment
• Design a fully vetted campaign (email, in-product, digital touchpoints)
• Craft compelling copy that motivates action
• Partner cross-functionally with analytics and marketing leads

Measure Impact & Present Insights

• Track campaign performance and return-to-product behavior
• Analyze reactivation lift and downstream engagement
• Identify what drives renewed momentum
• Deliver a final executive presentation with recommendations for scaling

By the end of the summer, you'll have built a real Lifecycle Reactivation Playbook with measurable business impact.
Your Background

• Currently enrolled in a 3 year bachelor degree program and returning to the program after the completion of the internship, graduating by June 2027
• Pursuing a degree in Marketing, English, Communication, or similar
• Strong written communication skills
• Experience working in a team environment
• Ability to stay organized while juggling numerous priorities
• Must be flexible and able to learn new software quickly - experience with Lithium/Khoros or other community software, Trello, Confluence, Bunchball/Nitro, and Excel are a plus but not a requirement.
• Able to commit to a 12 week full-time (40hrs/week) internship during Summer 2026

What We're Looking For
You're a strong fit if you:

• Love asking "why" and digging into data
• Can translate insights into clear marketing strategies
• Write compelling copy that drives action
• Are curious about customer behavior and engagement psychology
• Get excited about how marketing fuels adoption and business growth
• Thrive in both creative and analytical environments

Bonus if you have experience with:

• Marketing analytics tools
• CRM or campaign platforms
• Conversion-focused writing
• SaaS, product marketing, or growth marketing

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn, we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.
Poland: PLN: 58000 - 69600 (annual)
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .