Senior Lifecycle Growth Manager

Posted 8 Days Ago
Be an Early Applicant
Toronto, ON, CAN
In-Office
142K-157K Annually
Senior level
Artificial Intelligence • eCommerce • Software
The Role
Own and optimize end-to-end lifecycle experiences across email, in-app, and other channels to accelerate onboarding, activation, retention, and revenue expansion. Design signal-based triggered campaigns, build churn-prevention strategies, partner with Product, CS, Education, and Marketing Operations, and use product usage data to inform experiments and technical infrastructure.
Summary Generated by Built In

We believe conversations will become the #1 way to shop.

At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.

Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.

To win, we focus relentlessly on:

  • Quality: conversations that feel authentic and on-brand.

  • Experience: effortless shopping from chat to checkout.

  • Re-engagement: personal, 1-1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood.

Join us to make Conversational Commerce real.

About the Role

As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion. This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution.

What You Will Do
  • Own the full customer lifecycle strategy across email, in-app, and other engagement channels, from trial through renewal and expansion.

  • Design and launch signal-based, triggered campaigns

  • Build and own a dedicated retention and churn-prevention strategy

  • Partner closely with Product, CS and Education/Enablement teams.

  • Work hand-in-hand with Marketing Operations to build the technical infrastructure

  • Bring a strategic, product-marketing mindset to every decision

Who You Are
  • 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes

  • Experience across both self-serve/product-led and sales-assisted customer motions.

  • Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and comfort working with product usage data to inform campaigns

  • Strong instincts for making your impact clear and visible to the teams you work with, even when that impact isn't easy to measure

  • Comfort operating with ambiguity and driving alignment across multiple stakeholders

  • A bias toward auditing and improving what exists

Our Stack
  • Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer

  • CRM: Vitally and Hubspot

  • Data Activation: Hightouch, Segment, Zapier, Cargo

  • Data Transformation: dbt

Nice to have
  • Experience supporting both self-serve and sales-assisted lifecycle paths

  • Background in ecommerce, especially with tools like Shopify, Klaviyo or Recharge

  • Exposure to monetisation levers such as usage-based pricing, expansion triggers or plan migrations

AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.
AI use in Recruiting at Gorgias
By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our Applicant Privacy Policy.
Diversity & Inclusion at Gorgias
We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.

If you need accommodations during the application or interview process, please contact us at [email protected].

Skills Required

  • 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing with direct ownership of retention or expansion outcomes
  • Experience across both self-serve/product-led and sales-assisted customer motions
  • Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and working with product usage data to inform campaigns
  • Experience designing and launching signal-based, triggered campaigns across email, in-app, and other engagement channels
  • Proven ownership of retention, churn-prevention, onboarding optimization, and revenue expansion initiatives
  • Ability to partner cross-functionally with Product, Customer Success, Education/Enablement, and Marketing Operations
  • Comfort operating with ambiguity, driving alignment across multiple stakeholders, and making impact visible
  • Background in ecommerce and familiarity with tools like Shopify, Klaviyo, or Recharge
  • Exposure to monetisation levers such as usage-based pricing, expansion triggers, or plan migrations
  • Experience with data activation and transformation tools (Hightouch, Segment, dbt, Zapier)
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The Company
HQ: Uxbridge
400 Employees
Year Founded: 2015

What We Do

Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide – from small independent shops to some of the largest ecommerce brands in the world. We offer the most integrations of any tool on Shopify (100+) and the ability to get setup fast, without the need for complex onboarding. Gorgias offers its users a unified platform to manage every aspect of their customer support on every channel. We can automate 60% of a brand’s support so that agents can focus on high-value conversations and driving sales. Plus, we offer purpose-built marketing tools to help merchants convert more shoppers into customers, driving GMV.

Why Work With Us

We're a data-driven team which encourages collaboration and ensures every employee has the opportunity to learn and grow. At Gorgias, we believe in our mission and to make it happen, we are creating a cross-collaborative team of talented people who live by our values, believe in the product and are willing to learn. Join our team and grow with us!

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