Lifecycle & CRM Manager

Posted 21 Days Ago
Be an Early Applicant
South San Francisco, CA, USA
In-Office
Senior level
Aerospace • Hardware • Logistics • Robotics • Software • Transportation
Zipline democratizes access to critical medical supplies through instant drone delivery.
The Role
Plan, build, QA, launch, and optimize multi-channel lifecycle campaigns (email, push, SMS, in-app) using Braze. Own customer journeys, segmentation, testing, measurement, and lifecycle calendar while partnering with analytics, data science, and cross-functional teams to drive activation, repeat purchases, reactivation, and retention.
Summary Generated by Built In
About Zipline

Zipline is the world’s largest and most experienced drone delivery service. We are on a mission to serve all humans equally by ensuring access to food, medicine and essential goods anytime, anywhere. We design, build, and operate the world’s largest autonomous logistics system, delivering critical supplies quickly and reliably. Today, Zipline operates on four continents, makes a delivery somewhere in the world every 30 seconds, and has completed millions of deliveries to date, including blood, vaccines, medical supplies, food, and retail products. 

Our customers include the world’s largest and most prominent healthcare systems, governments, retailers, restaurants and global businesses who rely on us to save lives, reduce emissions, increase economic opportunity, and provide delivery from point A to point B as fast as possible. The drone is only 15% of what we’ve built to enable seamless, reliable, global operations.

Our system strengthens supply chains, reduces congestion, and gives people time back. With more than 140 million commercial autonomous miles safely flown, Zipline is redefining access to healthcare, consumer products, and food across the globe.

We operate at a global scale and are looking for practical problem solvers who thrive on real-world challenges and rapid growth. Our team is motivated by building systems that have a direct, meaningful impact on people’s lives and by scaling the future of logistics. We are seeking people who sculpt from first principles, enjoy facing adversity, and can do the impossible at record breaking speeds.

About You and The Role 

As Zipline continues to grow, so does the opportunity to build lasting customer habits through thoughtful, personalized marketing. Lifecycle marketing has become one of our most effective levers for driving customer activation, increasing order frequency, and improving retention. We're looking for a Lifecycle & CRM Manager to help scale these efforts by bringing campaigns to market, supporting market-level growth, and creating more personalized customer experiences.

Working closely with the Lifecycle Lead, you'll translate lifecycle strategy into customer journeys, campaigns, and day-to-day execution across email, push, SMS, and in-app messaging. You'll own campaign planning, execution, optimization, and performance, helping bring business priorities to market while continuously improving how customers experience Zipline.

This role is ideal for someone who enjoys building and operating. You'll help expand our capabilities while ensuring the campaigns that grow the business are executed with speed, quality, and precision.

What You'll Do 

• Plan and execute customer campaigns across email, push, SMS, and in-app messaging.
• Build and optimize customer journeys that support activation, repeat purchases, reactivation, and long-term customer value.
• Develop campaign briefs, audience strategies, journey logic, testing plans, and execution timelines.
• Manage the lifecycle marketing calendar, supporting market-level initiatives, partner campaigns, seasonal moments, and other business priorities.
• Build, QA, and launch campaigns in Braze, ensuring audience segmentation, personalization, timing, and customer experience meet a high standard.
• Partner with Analytics and Data Science to measure campaign performance, identify customer insights, and recommend opportunities to improve future campaigns.
• Expand testing, automation, personalization, and operational efficiency across the lifecycle program.

What You'll Bring

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or a related field.
• Hands-on experience planning and launching campaigns across email, push, SMS, and in-app messaging.
• Experience with Braze or a comparable customer engagement platform.
• Strong understanding of customer segmentation, personalization, experimentation, campaign measurement, and lifecycle marketing best practices.
• Experience executing both automated customer journeys and business-driven campaigns.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent attention to detail and a high bar for execution.
• Comfort operating in fast-moving, ambiguous environments while balancing multiple business priorities.
• Strong communication and collaboration skills across marketing, commercial, creative, and analytical teams.

What Else You Need To Know

The starting cash range for this role is $150,000 - $190,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; overtime pay; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.
Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws or our own sensibilities.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Zipline ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Skills Required

  • 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or a related field
  • Hands-on experience planning and launching campaigns across email, push, SMS, and in-app messaging
  • Experience with Braze or a comparable customer engagement platform
  • Strong understanding of customer segmentation, personalization, experimentation, campaign measurement, and lifecycle marketing best practices
  • Experience executing automated customer journeys and business-driven campaigns
  • Strong project management skills with ability to manage multiple campaigns and stakeholders
  • High attention to detail and strong execution standards
  • Comfort operating in fast-moving, ambiguous environments while balancing multiple priorities
  • Strong communication and collaboration skills across marketing, commercial, creative, and analytical teams

Zipline Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zipline and has not been reviewed or approved by Zipline.

  • Healthcare Strength Healthcare coverage is consistently described as comprehensive and high quality, with multiple plan choices, low out‑of‑pocket costs, and additions like HRA, One Medical, and fertility support.
  • Parental & Family Support Parental and family leave is highlighted as generous and meaningfully used, reinforcing support for major life events.
  • Leave & Time Off Breadth Paid time off, sick days, and holidays are portrayed as solid and broadly available, contributing to overall benefits depth.

Zipline Insights

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The Company
HQ: South San Francisco, CA
375 Employees
Year Founded: 2014

What We Do

Zipline is the world's largest autonomous delivery network and is powered entirely by fixed-wing drones. Our fleet circles the equivalent distance of the equator every 2.5 days, and we have shipped hundreds of thousands of critical medical products across Rwanda, Ghana, and now beginning in the United States.

Why Work With Us

Zipline is the perfect intersection of super cutting-edge tech, deep social mission, and extremely compelling business case. Our small, scrappy, customer-obsessed, humble, and mission-driven team has set the bar for what is possible in the drone logistics industry globally, and has designed some incredibly elegant technology in the process.

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