Lead Lifecycle Campaign Planner

What you'll do:

• Take ownership of the entire customer communications calendar (Small Business and Accountant & Bookkeeper Partners), operating as the “front door” for all internal direct communications requests (including Product Marketing, Regional Marketing, and Partnerships team etc)
• Act as a strategic advisor, putting our customers at the core of everything you do - you’ll make decisive and rational decisions based on information and expertise, pushing back on stakeholder requests and recommending alternative solutions as necessary
• Guide and coordinate cross-functional programs across multiple internal teams, both technical and non-technical, to ensure cohesive, seamless campaign planning and delivery
• Regularly communicate results and program status updates, owning the outcome and effectively flagging risks - early to relevant stakeholders and GM Lifecycle Marketing
• Own and maintain the master email comms/contact calendar, ensuring visibility and alignment across lifecycle, promotional, transactional, and other ad-hoc scheduled sends
• Continually monitor and optimise global and regional campaign schedules to avoid message conflicts, overlaps, or audience over saturation and escalate and resolve concerns quickly and decisively, keeping your MA Team Lead partner in the loop at every step
• Provide the right level of contact calendar visibility to different stakeholder groups
• Categorise campaign briefs by priority, impact and reach - ensuring we are dedicating capacity to the right things and that stakeholders are held to account on timeframes and deliverables
• Establish guidance and content frameworks for both stakeholders and MA Specialists to leverage (i.e. templates, optimal copy length, effective CTAs, AI tools) in order to maximise engagement
• Develop and implement a tiered framework to standardise our response to email campaign briefs and enable reusable templates and common approaches (eg T1 event in a box)
• For non-standard, larger scale or more complex programs, work closely with requesting stakeholder/s to interpret objectives and craft an appropriate communications response plan, documenting requirements up front and getting sign off early to protect scope and assess criticality of any stakeholder change requests
• Support the Marketing Automation Team Lead in amplifying email campaign learnings and insights across regions as well as embedding the right stakeholder behaviours that drive ongoing efficiency (i.e. minimal iterations, scope changes and faster response times)
• Work with the Marketing Automation Team Lead to develop and maintain clear processes for campaign planning, iterations, approvals and launch - to ensure campaigns are delivered to a high standard, on time, and aligned with the broader communications strategy

What you'll bring with you:

• A background in Email Marketing &/or Digital Campaign Planning
• Strong understanding of email marketing as a channel, engagement metrics and best practice
• A natural at managing timelines, driving operational efficiency and process improvement in a fast-paced environment
• Confidence to challenge constructively, in order to balance the customer experience with delivering the business objectives
• Demonstrated ability to lead complex, cross-functional stakeholder led initiatives
• Experience operating in a global matrix
• Experience implementing and maintaining project tools eg Asana, G Suite etc