Main Duties
- Develop and maintain a comprehensive lead generation strategy that is aligned with Ninja Van’s overall goals
- Identify strategic opportunities based on market data, sales feedback, and competitor activity
- Tailor strategies per industry vertical and Ninja Van offering
- Work closely with sales unit heads to define target segments and key USPs for first-touch messaging
- Monitor and manage lead funnel stages (lead, prospect, opportunity) in Salesforce
- Ensure timely processing of leads by respective Ninja Van sales units in Salesforce
- Define and implement lead qualification criteria and scoring systems
- Review source effectiveness and enforce agreed SLAs between lead gen and sales
- Attend regular check-ins with the marketing head and sales channel leads to align lead gen efforts
- Identify and resolve program gaps or challenges with proposed solutions
- Collaborate with marketing to increase inbound sign-ups through co-developed campaigns
- Work with marketing to build acquisition and nurturing email campaigns for new and existing Ninja Van prospects
- Identify inefficiencies in lead generation processes, tools, or scripts
- Pilot new solutions (e.g., automation, AI tools, WhatsApp outreach)
- Streamline lead qualification and handover workflows within Ninja Van and Salesforce
- Analyze industry demand using sales insights and research
- Assist sales units in identifying high-potential segments for both existing and new Ninja Van products
- Segment leads based on relevance, volume, industry, and shipping behavior in Salesforce
- Collaborate with Trade Marketing to provide lead process guidance and segment recommendations
- Generate lead lists using directories, scraping tools, digital ads, and referrals
- Write scripts, email templates, and cadences tailored to Ninja Van’s service offerings
- Execute outbound and follow-up campaigns using Salesforce and existing marketing tools (Mailchimp, Linkedin, etc.)
- A/B test content and optimize outreach
- Collaborate with Marketing team in planning and executing campaigns that are lead generating
- Ensure all lead data is complete, validated, and properly tagged in Salesforce
- Conduct training on hygiene and data entry standards for Salesforce
- Perform regular audits in Salesforce for both lead generation and sales team
- Prepare and analyze Ninja Van sales pipeline reports and dashboards in Salesforce
- Track KPIs like qualification rate, and conversion metrics using Salesforce
- Generate insights to inform strategic adjustments
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What We Do
Ninja Van Group is a tech-enabled logistics organisation, backed by marquee investors including GeoPost, Alibaba Group, and B Capital Group. Launched in 2014 as an e-commerce express logistics company, it reached 100% network coverage by 2018 with over 2,000 stations and hubs across Southeast Asia. Today, around two million parcels course through its network daily. A decade of operations fortified Ninja Van Group’s e-commerce express network, enabling concurrent diversification across the realms of e-commerce and express logistics. To maximise its scale in e-commerce, Ninja Van Group offers a comprehensive suite of solutions – from digital to full-funnel marketing – to help shippers sell better. As a springboard for expansion beyond e-commerce, Ninja Van Group's e-commerce express network lays the groundwork for venturing into other express verticals, including business-to-business inventory restocking and cold chain.
