Leads Campaign Management

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description (heading) /  Description du poste (titre)

A Leads Campaign Management role involves developing, executing, and optimizing marketing campaigns to generate qualified leads for sales, focusing on deepening client relationship area. Key responsibilities include strategic planning, budget management, data analysis, campaign execution across multiple channels, and collaboration with distribution channel and creative teams to drive product awareness and business objectives.

Preferred skills (heading) / Compétences particulières (titre)

Analytical skills: Ability to interpret complex data to identify customer trends and measure campaign effectiveness.

Communication skills: Excellent verbal and written skills for collaborating with teams and engaging with customers.

Strategic thinking: Capacity to see the big picture and align campaign goals with overall business objectives.

Project management: Strong organizational skills to manage multiple campaigns simultaneously and meet tight deadlines.

Data analysis: The ability to interpret customer data, track KPIs, and make data-driven decisions to optimize campaigns.

Interpersonal skills: The ability to build and nurture trust-based relationships with clients and internal partners.

Responsibilities (heading) / Responsabilités (titre)

Strategy and planning

• Develop customer-centric strategies: Create comprehensive campaign strategies focused on engaging and nurturing existing or new customers to boost acquisition.
• Segment of the customer database: Analyze customer data to create targeted segments based on behavior, purchase history, and demographics to deliver personalized and relevant messaging.
• Understand the customer lifecycle: Map out the customer journey to identify key moments for engagement and create campaigns that support and guide customers from onboarding through retention and loyalty.

Campaign execution

• Manage multi-channel campaigns: Implement integrated marketing programs across various communication channels, including WhatsApp and in-app notifications.
• Drive retention and growth initiatives: Execute campaigns for product adoption, cross-selling, and upselling to increase customer value over time
• Coordinate with internal teams: Collaborate with sales, marketing, and creative departments to ensure messaging and strategy are aligned across all touchpoints.

Analysis and optimization

• Analyze campaign performance: Interpret data and provide business insights to senior management and stakeholders regarding campaign success. Use data and feedback from past campaigns to improve future initiatives and identify growth opportunities.
• Conduct A/B testing: Create and execute tests to optimize campaigns for the best results and refine the marketing mix.

Technical and administrative

• Stay current with technology: Keep up to date with the latest marketing tools, technologies, and industry best practices to improve campaign effectiveness.
• Ensure compliance: Adhere to data security and privacy regulations, within the CRM system and during campaign execution.

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