Lead, Talent & Creator Relations

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Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam.  We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people. 

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking. 

Position Overview:

The Lead, Talent & Creator Relations will drive Canada Goose’s global creator and talent strategy bridging culture, creativity, and brand storytelling to amplify the brand. This role manages the execution of our global Creator Program and supports the negotiation and activation of talent partnerships and ambassador contracts across campaigns and brand initiatives.

This person also leads the day-to-day management of our Brand and Goose Ambassadors ensuring content delivery, cadence, and creative outputs are aligned with brand standards and global objectives. Working cross-functionally with regional marketing teams, this person ensures consistency in creator selection, briefing, and execution globally.

A key strength of this role is sourcing innovative, culturally relevant talent and bringing forward niche, emerging voices that push the brand into new creative and community spaces. This role is key to deepening Canada Goose’s cultural relevance by fostering meaningful relationships with talent, creators, and agents, and ensuring our programs authentically connect brand purpose with community.

What You'll Do:

• Talent Relations: Support the development, negotiation, and management of talent and ambassador contracts for global campaigns and partnerships.
• Creator Program Leadership: Lead the global Creator Program strategy, including brief development, target criteria, and creator identification to ensure alignment with brand priorities and KPIs. Oversee agency partners supporting creator sourcing, contracting, and campaign execution to ensure high-quality delivery and strategic alignment.
• Brand & Goose Ambassador Management:
  • Serve as the day-to-day point of contact for active Brand and Goose Ambassadors.
  • Manage deliverables, content timelines, and storytelling outputs in partnership with PR, Social, and Content teams.
  • Ensure each ambassador relationship ladders up to brand goals, campaign moments, and long-term cultural impact.
  • Track, measure, and report on ambassador performance and content engagement across global markets

• Regional Alignment: Partner closely with regional creator and marketing teams to guide consistent execution of briefs, content quality, and program cadence across all markets.
• Cross-Functional Collaboration: Collaborate with PR, Social, and Brand Marketing teams to ensure integrated storytelling and performance tracking across channels.
• Measurement & Reporting: Track and analyze creator, talent, and ambassador program performance; providing insights, best practices, and recommendations for optimization.
• Creative Development: Collaborate with creators, photographers, and directors to develop authentic, platform-specific content that reflects the brand’s aesthetic and storytelling values.
• Agency & Vendor Management: Manage external agencies or vendors supporting influencer, talent, and ambassador execution, ensuring alignment to timelines, budgets, and creative standards.
• Team Leadership: Oversee and mentor team members or coordinators, fostering professional growth and high-performance standards.
• Film & Entertainment (Ad Hoc): Provide ad hoc support on film and entertainment partnerships as needed, ensuring brand representation is consistent with global marketing objectives.

Let's Talk About You:

• Minimum 6 years of relevant experience in talent relations, influencer marketing, or creator management—preferably within luxury, fashion, or lifestyle industries; agency experience is a strong plus.
• Minimum 2 years of experience managing direct reports or agency partners.
• Bachelor’s degree in Communications, Marketing, Public Relations, Entertainment or related field.
• Strong understanding of the global creator economy, influencer marketing KPIs, and digital/social ecosystems.
• Excellent communication, negotiation, and relationship-building skills across talent, agencies, and internal teams.
• Proven experience leading influencer, talent, or ambassador programs from concept to execution.
• Strategic thinker with strong organizational and analytical capabilities.
• Creative, detail-oriented, and highly collaborative.
• Deep passion for culture, storytelling, and connecting brands to communities through people of influence.
• Proficiency in Microsoft Office and collaboration tools; experience with Campaign or influencer tracking platforms is an asset.

Working Conditions

• Occasional travel (3–4 times per year).
• Flexible to work across time zones with global teams and partners.

What’s in it For You?

• A company built on Canadian roots and heritage

• Your work is recognized with a comprehensive and competitive Total Rewards Program

• Opportunities for career growth through numerous internal and external programs

• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards

• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• Inspiring leaders and colleagues who will lift you up and help you grow

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at: [email protected].