Lead Strategist

Posted 4 Days Ago
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London, Greater London, England
Hybrid
Senior level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing Fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
As a Lead Strategist at Wise, you will develop and oversee marketing strategies, collaborate with creative and media teams, conduct consumer research, analyze campaign impacts, and ensure strategies are aligned with business goals across multiple markets.
Summary Generated by Built In

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

More about our mission.

Job Description

A bit about the job

We’re looking for an excellent Lead Strategist. This could be an ideal next move to client-side for a senior Planner / Strategist in a creative agency, or an in-house Strategist wanting to experience the world of fintech.

Based in our Marketing Insights & Planning team, you will partner with our in-house Creative and Media teams to deliver world-class creative and marketing strategies. Based out of our London office, this is a global role – you will be working across brand and performance marketing campaigns across the UK, Europe, the Americas, and APAC.

As a Lead Strategist, you will have a solid understanding of the full marketing funnel and comms mix – and are able to influence and persuade stakeholders at a senior level. We are looking for someone who is comfortable overseeing work delivered through traditional channels (e.g. TV, OOH, PR) as well as a keen understanding of paid social, paid display, and influencers.

You are experienced in bringing creative and media teams together, delivering strategies and creative outputs that are appropriate for the specific channel. You’re comfortable partnering with media owners, creatives, copywriters, and designers to oversee and develop creative work. You love the craft of planning – getting under the skin of consumers, how they interact with our category, and translating that into coherent strategies.

What you’ll be doing

  • Partnering with in-house and agency creative and media teams to prepare compelling briefs and oversee the development of creative – ensuring it’s fit for channel / marketing funnel

  • Building tight relationships with channels (including paid social, display, and PR) to supercharge creative thinking

  • Conducting in-depth consumer research and creative testing through quant and qualitative methods, interviews, and desktop analysis – converting findings into actionable insights

  • Understanding the profiles, behaviours and motivations of our target customers and socialising this information with the wider Marketing tribe – to help get to compelling marketing plans and creative work

  • Diving into the impact of campaigns and creative on commercial metrics, and helping stakeholders understand how to optimise creative moving forward

  • Understanding the requirements of specific markets and partnering with Regional Leads to deliver on regional marketing plans

Qualifications

What you’ll bring to the role

  • Ability to work in a dynamic, fast-moving environment

  • Experience working for global brands across multiple markets

  • Proven track record in delivering impactful strategies for brands/clients (especially Tech, Finance, or B2B)

  • Solid understanding of the full marketing funnel and how marketing / creative work should flex at each stage to drive commercial results

  • Extensive experience in briefing and overseeing the development of creative ideas across a range of channels, from ATL through to social, display, and influencers

Additional Information

What’s in it for you?

You’ll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers.

Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful startups.

Salary: £70,000 - 100,500

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

What the Team is Saying

The Company
HQ: Austin, TX
6,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

We’re making a positive, irreversible change in the world of finance. Together.

People on every continent around the world are choosing Wise to help them live, travel and work internationally. We’re the fairest, easiest way to send money overseas.

Built by and for people who live global lives, we make sending money abroad up to 8 times cheaper than the bank. This is money without borders - instant, convenient, transparent and eventually free.

For our customers, using Wise is as simple as sending money from A to B, but behind our app and website is a complex engine of currencies and routes, that’s being designed, built and powered by our talented teams in cities around the world.

We’re just at the beginning of our story and we’re growing at an incredible pace. We won’t stop until anyone, anywhere can send, spend and receive money wherever they are, whatever they’re doing. There’s still heaps to do and we can’t do it alone.

Why Work With Us

We are a mission-driven company, looking to change banking for the better. Current banking systems don’t let us send, spend or receive money across borders easily. Or quickly. Or cheaply. So, we’re building a new one. If you're looking for an autonomous work environment, where you'll face cool challenges, learn and grow, you'll like working at Wise

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WISE Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Here at Wise we have a hybrid working model – a mix of working from home and from the office. Wisers can also work remotely for 90 days a year. By ‘remote’ we don’t just mean from home, but from wherever in the world you choose to!

Typical time on-site: 2 days a week
HQAustin, TX
Singapore
Brussels, BE
Hungary
Kuala Lumpur, MY
London, GB
Mumbai, Maharashtra
New York, NY
São Paulo, BR
Tallinn, EE
Tampa, FL
Tokyo, JP
Learn more

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