WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role
The Lead Senior Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the client’s business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams.
Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.
Responsibilities:
Lead project scoping:
- Gather and define project requirements
- Understand client workflows and business goals
- Elicit and comprehend use cases
- Learn existing technical and data infrastructure
- Conduct gap analysis between application and stated customer requirements
- Set expectations
Think strategically to define solution recommendation:
- Collaborate with Architects and Developers
- Estimate project impact (resources / hours)
- Document recommended solution
- Support client team with presentation and review process
Maintain Documentation:
- Draft requirements documents/functional specifications
- Update changes throughout the project lifecycle
- Author and manage tickets for internal communication
Contribute to successful execution and QA:
- Serve as internal SME on the solution
- Collaborate with development, QA and production support teams through project lifecycle
- Proactively identify and address project risks
- Support QA and UAT to ensure requirements are met
Other responsibilities:
- Become a product expert
- Manage multiple competing priorities through effective organization and communication
- Recommend and institute best practice and methodology and tools
- Provide guidance to client success team on technical capabilities, staffing and infrastructure needs
Qualifications:
- Management experience of similar roles
- Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE’s, etc
- Ability to understand and represent the needs of the end user in a software development environment
- Strong consultative and advisory skills.
- Excellent written and verbal communications.
- Strong MS Office skills (Word, Excel, PowerPoint).
- Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements.
- Ability to communicate complex technical concepts to technical and non-technical audiences.
- Subject matter expert thought leader (supports organization’s processes and procedures and can implement a new product or major modifications from start to finish).
- Web-services experience with RESTful APIs desired
- 5+ years of experience with software implementation from requirement through design, development, and user acceptance
- Bachelor's Degree or higher in technology-related field or relevant experience in implementing software.
- 4+ year's experience using Snowflake
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $150,000 - $160,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-DD1
Skills Required
- Management experience of similar roles
- Experience contributing to project documentation including business requirements, specifications, SOWs, LOEs
- Ability to understand and represent end-user needs in a software development environment
- Strong consultative and advisory skills
- Excellent written and verbal communications
- Strong MS Office skills (Word, Excel, PowerPoint)
- Ability to assess and recommend technical requirements aligned to marketing and strategy
- Ability to communicate complex technical concepts to technical and non-technical audiences
- Subject matter expert capable of implementing new products or major modifications end-to-end
- Web-services experience with RESTful APIs
- 5+ years of experience with software implementation from requirements through design, development, and UAT
- Bachelor's degree in a technology-related field or relevant implementation experience
- 4+ years' experience using Snowflake
- Strong grasp of database architecture, data modeling, interface development and system integration using real-time web-services
- Solid understanding of CRM, CDP, email and database marketing concepts
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
