The Lead Marketing Specialist will focus on the medical channel and is responsible for supporting the planning and implementation of omni channel initiatives for B2B B2B2C and B2C in the Health care providers channel in Vietnam. This person will also help with the planning and implementation of brand positioning, new product launches, myopia management initiatives and local events and brand activation. As well as supporting global & regional Medical and myopia programs, marketing campaigns and managing marketing calendars on and offline.
Education / Professional Certification
- Bachelor Degree in Optometry.
- Post education degree in Marketing or business preferred but not essential
Experience
-2 years of experience in commercial areas of medical channel, pharma or medical devices.
-Ophthalmic industry preferred but not essential
-Brand Management & consumer journey experience preferred but not essential
Knowledge / Skills / Other characteristics
- Good interpersonal and communication skills
- Strong problem solving ability
- Ability to manage complex projects, be strategic and have excellent planning skills
- Team player
- Proactiveness
- Willing to learn and take on new tasks
- Fluent in English (spoken and written)
- Excellent knowledge of Microsoft Office
Your ZEISS Recruiting Team:
Doan Le Thuy Duong
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What We Do
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023).
With around 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
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