The Role
Lead the architecture, development, performance, and scalability of a high-traffic public web platform using Next.js and React. Own SSR, SSG, ISR, Core Web Vitals, CDN strategy, caching, media optimization, CI/CD, and interactive digital experiences. Partner with Marketing, Product, and UX teams on launches, while mentoring frontend engineers, establishing standards, and driving the technical roadmap for reusable components, design systems, and web performance.
Summary Generated by Built In
We are looking for a Lead – Web Platform & Digital Experience to architect, build, and scale a high-performance, media-rich, brand-aligned web platform that delivers immersive storytelling while maintaining best-in-class performance metrics.
You will own the complete web platform architecture, performance strategy, and frontend engineering team.
Key Responsibilities
- Digital Experience Ownership
- Own the architecture and evolution of the company’s public web platform.
- Translate brand strategy into immersive, interactive, high-conversion digital experiences.
- Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns.
- Ensure pixel-perfect implementation of design systems and visual guidelines.
- Performance-First Architecture
- Architect and optimize applications using Next.js / React.
- Implement SSR / SSG / ISR strategies for performance and SEO.
- Improve and maintain Core Web Vitals:
- LCP
- CLS
- INP
- TTFB
- Optimize heavy media pages (vehicle visuals, videos, 3D renders).
- Implement intelligent image/video loading strategies and lazy hydration.
- Platform & Infrastructure
- Design scalable frontend architecture for high-traffic launches.
- Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent).
- Implement caching layers, edge rendering, and API optimization.
- Improve time-to-interactive and reduce hydration bottlenecks.
- Oversee CI/CD pipelines and production deployment workflows.
- Interactive & Immersive UI
- Lead development of:
- Vehicle showcase pages
- Product comparison modules
- Lead generation funnels
- Interactive storytelling sections
- Implement advanced CSS, animations, and transitions.
- Collaborate on innovative interactions using modern libraries (GSAP / Framer Motion).
- Team Leadership
- Build and mentor a high-performance web engineering team.
- Conduct code reviews and establish frontend engineering standards.
- Promote reusable component architecture and design systems.
- Drive technical roadmap for web scalability and performance.
Requirements
Required Skills
- 8 - 12 years in frontend/web engineering.
- 3+ years leading engineering teams.
- Strong expertise in:
Next.js
React
Modern JavaScript (ES6+)
HTML5 / CSS3 / SCSS
Tailwind
- Deep understanding of:
SSR / SSG / ISR
Hydration and rendering internals
Core Web Vitals optimization
SEO best practices
CDN architecture
Browser performance optimization
- Experience scaling high-traffic, consumer-facing platforms.
- Experience integrating headless CMS and marketing tools.
- Experience with Vercel
Preferred Skills
- Experience building automotive, D2C, or premium consumer brand websites.
- Exposure to 3D integrations (WebGL, Three.js).
- Experience with design systems and Storybook.
- Knowledge of analytics and conversion tracking (Google Analytics, Tag Manager).
- Experience with A/B testing frameworks.
Skills Required
- 8–12 years of frontend or web engineering experience
- 3+ years leading engineering teams
- Strong expertise with Next.js
- Strong expertise with React
- Strong expertise with modern JavaScript ES6+
- Strong expertise with HTML5, CSS3, and SCSS
- Strong expertise with Tailwind
- Deep understanding of SSR, SSG, and ISR
- Deep understanding of hydration and rendering internals
- Experience optimizing Core Web Vitals
- Knowledge of SEO best practices
- Knowledge of CDN architecture
- Experience with browser performance optimization
- Experience scaling high-traffic, consumer-facing platforms
- Experience integrating headless CMS and marketing tools
- Experience with Vercel
- Experience building automotive, D2C, or premium consumer brand websites
- Exposure to 3D integrations such as WebGL or Three.js
- Experience with design systems and Storybook
- Knowledge of analytics and conversion tracking, including Google Analytics and Tag Manager
- Experience with A/B testing frameworks
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The Company
What We Do
We at Ultraviolette, are Fast-tracking the Future. Our Vision is to create and Inspire the future of sustainable urban transportation through Accelerated Innovation. We develop systems and products that reflect a progressive ideology. We synthesize design and technology to create new dimensions in advanced engineering and seamless user experiences.
