Lead Social Media Account Manager

• Lead and manage the social media team, ensuring alignment with our goals and objectives.• Develop and implement comprehensive social media strategies to promote new film releases and other content.• Oversee the creation, curation, and management of all published content (images, video, written, and audio) across all social media platforms.• Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.• Conduct online advocacy and open a stream for cross-promotions.• Develop and expand community and/or influencer outreach efforts.• Analyze key metrics and tweak strategies as needed.• Compile reports for management showing results (ROI).• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.• Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.• Monitor trends in social media tools, applications, channels, design, and strategy.

Requirements• Bachelor's degree in Marketing, Communications, or a related field.• 7-10 years of experience in social media or related field.• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.• Demonstrable social networking experience and social analytics tools knowledge.• Adequate web design, web development, CRO, and SEO knowledge.• Knowledge of online marketing and a good understanding of major marketing channels.• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.• Fluency in English and Mandarin preferred.

Preferred Skills:• Experience in the entertainment industry, specifically film promotion.• Proven leadership abilities and experience managing a team.• Strong project management skills with the ability to manage multiple projects and deadlines.