The Role
The Lead Salesforce Developer is responsible for developing scalable solutions using Apex and LWC, optimizing performance, and mentoring the development team.
Summary Generated by Built In
Who we are:
At Mediafly, we help the world’s top revenue teams work smarter and achieve measurable impact. Our platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. By weaving value selling into every workflow, we empower teams to accelerate deal cycles, boost win rates, and prove ROI.
For you, that means joining a company where innovation meets purpose—where your work helps businesses deliver more meaningful buyer experiences and drives results that truly matter. You’ll be part of a collaborative, growth-focused team that values expertise, creativity, and human connection.
The Senior Salesforce Developer will be responsible for the hands-on development and optimization of Mediafly’s Salesforce-based platform services, including work on our Learning Management product. This role focuses on building scalable, secure solutions using Apex, Lightning Web Components (LWC), and Experience Cloud (LWR). You will collaborate with cross-functional teams to deliver high-quality features and integrations, while contributing to Mediafly’s vision of leveraging AI and data-driven insights within Salesforce to enhance revenue enablement and learning experiences.
The ideal candidate combines strong development skills with platform strategy and performance optimization expertise.
What you'll be doing:
- Salesforce Development & Architecture:
- Design and build scalable, secure solutions using Apex, LWC, SOQL, and custom metadata types.
- Extend and optimize Appinium’s managed packages to support AI-driven content workflows, transcription, and personalization.
- Build reusable Experience Cloud components that support Agentforce-powered coaching and guidance experiences.
- Architect and implement real-time and batch integrations with Salesforce Data Cloud for identity resolution, segmentation, and event processing.
- Support Salesforce DX workflows for metadata-driven development and deployment.
- Platform Innovation & AI Enablement:
- Collaborate on implementation of Agentforce templates, use cases, and real-time content delivery using Salesforce Model Context Protocol (MCP).
- Contribute to the development of platform features that contextualize AI recommendations using first-party data and behavioral signals from Data Cloud.
- CI/CD, DevOps & Quality:
- Contribute to Git-based workflows and Azure DevOps Pipelines for deployment, packaging, and release automation.
- Write and maintain robust test classes ensuring high code coverage and reliability across Appinium’s managed packages.
- Support performance profiling, error handling, and governor limit optimization.
- Team Leadership & Best Practices:
- Lead technical design reviews, enforce Salesforce security and platform governance standards.
- Mentor developers, review code, and contribute to platform documentation and internal libraries.
- Help define and evolve internal reference architectures, component libraries, and usage patterns.
We would love to work with you if you have:
- 5+ years of Salesforce development experience, including LWC, Apex, SOQL, Flow, and Experience Cloud (Aura and LWR).
- Deep understanding of Salesforce platform architecture, governor limits, event-driven frameworks, and deployment patterns.
- Salesforce Platform Developer I & II certifications (Required).
- Experience working with managed/unlocked packages, namespaces, and Salesforce ISV best practices.
- Hands-on experience integrating Salesforce Data Cloud, using calculated insights, segments, and activation mechanisms.
- Solid grasp of Salesforce authentication, Connected Apps, Named Credentials, and external API integrations.
- Experience working in an enterprise CI/CD environment (Azure DevOps, SFDX, Unlocked/Managed Packages).
- Excellent problem-solving skills, with a passion for building high-performance, scalable solutions.
Preferred Skills:
- Experience implementing Salesforce Data Cloud, including Zero Copy access, Einstein 1 Data Layer, and Segmentation Designer.
- Familiarity with Agentforce, Model Context Protocol (MCP), and conversational AI design patterns.
- Experience building solutions that integrate with AI services (e.g., Azure AI, Deepgram, OpenAI) for transcription, Q&A, or coaching workflows.
- Prior experience with AppExchange apps, License Management App (LMA), and versioned release strategies.
- Salesforce Architect certifications (any of the following preferred):
- Certified Data Architect
- Certified System Architect
- Certified Technical Architect (CTA) – a strong plus
Location and Work Setup
This is a 100% remote position with a collaborative team that values flexibility and trust. We use modern communication and collaboration tools to stay connected and productive across time zones.
Ready to make an impact on a product that matters? Apply today and help us build the next generation of our platform!
Why Mediafly/Dooly?
Remote based in Canada
Flexible working hours
Generous Paid Time Off
Competitive Salary
Health Benefits
Transparent Career Paths
Generous Paid Parental Leave
Remote Stipend
Mediafly is an equal opportunity employer, which means we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome people of different backgrounds, experiences, abilities and perspectives and encourage all interested individuals to apply.
Thanks to our commitment to employee experience, Mediafly has been recognized as a Best Place to Work from Crain's, Inc. and BuiltIn.
Mediafly's HQ is based in Chicago, IL.
Top Skills
Apex
Azure Devops
Lightning Web Components
Salesforce Data Cloud
Salesforce Dx
SOQL
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The Company
What We Do
Most sales organizations are plagued with unengaged buyers and a tech stack full of point tools with low adoption and low impact.
Mediafly enables data-driven revenue teams with one platform with all of the tools they need to execute smarter and more effectively— in every deal, at every stage:
-Sales enablement
-Content management
-Revenue intelligence
-Value selling tools
-Conversation intelligence & sales coaching
Trusted and loved by over 300,000 sales and marketing professionals, Mediafly helps customers like Sony, PepsiCo, 6sense, Nestle, and Databricks drastically improve efficiency and grow predictable revenue at scale.
