DIRECTV is seeking a Lead Product Marketing Manager responsible for defining project/program scope and objectives, guiding activities of a project/program team, identifying resources, and establishing a master timeline for deliverables. As a seasoned marketing professional, the DIRECTV Lead Product Marketing Manager understands the dynamics of the entertainment industry, has a passion for content, and a proven track record of successful partner management. The ideal candidate has experience working cross-functionally with internal/external teams to flawlessly deliver programs that achieve results against established organizational objectives, timelines, and financial goals.
Here's what you’ll do:
- Projects and programs are typically consumer and agent targeted marketing campaigns that involve working with technical and non-technical partners to bring the strategy to life.
- The projects/programs you’ll be supporting are often complex in nature, may not follow a repeatable framework, and typically span multiple business units.
- This role will also manage certain areas of responsibility in enterprise-wide IT enhancement projects to support the above-mentioned marketing campaigns leading cross functional teams, spanning technical development, go-to-market, and call centers, and responsible for the short term and long-term marketing plan development, strategic planning, and project delivery.
What you’ll need to be successful:
- Bachelor’s Degree in marketing or related field preferred.
- 3 – 5 years of marketing experience in the entertainment industry.
- Self-directed, organized, and detail oriented, as well as ability to multitask and work effectively in a fast-paced environment.
- Champion and lead multiple functional projects and campaign strategies simultaneously for base management retention program in an expedited timeframe.
- Strong problem-solving skills and demonstrate good judgement to risk mitigate any complex issues overcoming roadblocks.
- Proficient in learning new systems and applications (customer care, ordering, billing, etc.).
- Demonstrated ability to analyze complex issues and to articulate technical requirements through clear documentation.
- Ability to communicate and work effectively with technical managers and application developers, balanced with ability to concisely articulate through verbal communication and presentation to non-technical stakeholders and senior level executives.
- Ability to accommodate change and adapt accordingly.
- Leadership qualities, including ability to motivate others, inspire teams to a common goal, and overcome group roadblocks.
- Advanced leadership such as conflict resolution, senior leader relationship management, and risk mitigation are required.
- Outstanding written and verbal communication skills.
- Able to manage multiple projects and work under tight deadlines.
- Proficient using Microsoft Office products including Word, PowerPoint, Excel, and Outlook.
- Ability to analyze market data and reporting.
- Confidence and experience presenting and interacting across all levels of management.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $111,122 - $201,653
Low (N1): $111,122 - $166,583
Mid (N2): $116,970 - $175,350
High (N3): $128,667 - $192,885
Top (N4): $134,516 - $201,653
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTVCompliance Notice Regarding Use of Automated Decision-Making Tools in Hiring ProcessSkills Required
- Bachelor's degree in marketing or related field
- 3-5 years of marketing experience in the entertainment industry
- Experience working cross-functionally with internal and external teams
- Proven partner management experience and passion for content
- Ability to lead multiple projects and campaign strategies simultaneously under tight deadlines
- Strong problem-solving skills and good judgment for risk mitigation
- Demonstrated ability to analyze complex issues and document technical requirements
- Ability to communicate effectively with technical teams and senior non-technical stakeholders
- Leadership skills including motivating teams, conflict resolution, and senior leader relationship management
- Outstanding written and verbal communication and presentation skills
- Proficient with Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Proficient in learning new systems and applications (customer care, ordering, billing, etc.)
- Ability to analyze market data and reporting
- Able to accommodate change and adapt accordingly
- Background check may be required due to access to proprietary customer data
DIRECTV Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
DIRECTV Insights
What We Do
DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.
Why Work With Us
DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.
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