The Role
Lead cross-functional strategies for product marketing, drive user engagement, and define audience targeting to enhance brand presence and measurable outcomes.
Summary Generated by Built In
About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing, and it will be highly cross-functional.
About the Role:
As a Lead Product Marketing Manager at Quizlet, you’ll define how we connect with and inspire millions of students and teachers worldwide. This highly strategic role sits at the crossroads of product, storytelling, and go-to-market leadership — driving impact across the full funnel, from acquisition and activation to engagement and retention.
You’ll lead cross-functional go-to-market strategies for major launches and campaigns, collaborating with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social leaders. With a strong command of insights, positioning, and narrative development, you’ll ensure Quizlet’s story is consistent, compelling, and drives measurable business outcomes.
You’re a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross-functional alignment, bringing clarity to ambiguity, and driving consensus among senior stakeholders.
We’re looking for a decisive, data-informed leader who can interpret results, shape business strategy, and guide teams toward shared understanding and impact. While this role doesn’t include direct people management, it requires exceptional leadership presence — someone who can advise, influence, and inspire peers and executives across the organization.
We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.
In this role, you will:
- Lead go-to-market strategy for major launches and cross-product initiatives.
- Set the strategic direction for audience targeting, positioning, and messaging.
- Partner with cross-functional leadership to align product, brand, and growth goals.
- Translate complex research and insights into strategic recommendations that shape product roadmaps and marketing execution.
- Oversee integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels.
- Guide and elevate the creative process — from messaging frameworks to naming and narrative development.
- Analyze performance data to drive continuous learning and scalable playbooks.
- Own PMM foundations, including competitive analysis, audience strategy, and differentiated value propositions.
- Mentor junior PMMs and contribute to the evolution of the team’s best practices.
What you bring to the table:
- 10+ years in product marketing or related roles, including time in consumer tech and experience leading complex, cross-functional initiatives.
- Demonstrated success in leading major product or platform launches with measurable business impact.
- Exceptional storytelling and messaging development skills — able to articulate a clear, differentiated vision across diverse audiences and channels.
- Deep experience leveraging research, experimentation, and data to guide product positioning, segmentation, and go-to-market strategies.
- Proven ability to influence and align executive and cross-functional partners across Product, Design, and Marketing.
- Strong strategic thinking with the ability to balance high-level vision and executional detail.
- Expert communication and presentation skills — comfortable shaping strategy and inspiring alignment at all levels of the organization.
- Experience leading comprehensive market research programs and competitive intelligence efforts.
- Strategic understanding of key product and marketing metrics, with the ability to evaluate investment opportunities and tradeoffs.
- Thrives in fast-paced, ambiguous environments and brings a scaling mindset to team and process development.
Bonus points if you have:
- Familiarity with the Ed Tech landscape and/or Gen Z consumers
- Experience working within a freemium consumer subscriptions business
- Experience driving cross-selling and onsite marketing campaigns
- Experience at a company that specializes in user-generated content
- Some background in both growth and core product marketing
- Experience with AI product positioning and launches
Compensation, Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $200,000 - $235,000, depending on location and experience, as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days (and we expect you to take them!)
- Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet?
🌎 Massive reach: 60M+ users, 1B+ interactions per week
🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science
📈 Strong momentum: Top-tier investors, sustainable business, real traction
🎯 Mission-first: Work that makes a difference in people’s lives
🤝 Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time, Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
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The Company
What We Do
Quizlet is a leading consumer learning brand that builds learning tools to inspire and empower students and teachers. Our team is already supporting a user base of over 60 million active users a month. We're also among the top 20 U.S. websites and top education apps for iOS and Android - and it's only the beginning. We’re a fast-growing Series C startup, valued at $1 Billion and backed by Union Square Ventures, Costanoa Venture Capital, Icon Ventures, Owl Ventures, Altos Ventures and General Atlantic.
With our massive reach and focus on delivering high-quality innovative learning tools, we're having a major global impact on education.
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