Vasion is looking for a Lead Product Marketing Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
POSITION SUMMARY
The Lead Product Marketing Manager is responsible for leading the product marketing strategy for key product lines, driving go-to-market plans, and managing a team of product marketers. This role requires a blend of strategic thinking, team leadership, market research, competitive analysis, and execution. The manager will work closely with cross-functional teams, including Product Management, Sales, and Engineering, to ensure the success of product launches and ongoing market engagement.
RESPONSIBILITIES
- Develop and execute comprehensive product marketing strategies to drive market adoption and revenue growth.
- Lead competitive analysis, customer segmentation, and market research to inform product positioning and differentiation.
- Define and refine value propositions, messaging, and positioning for products across various target audiences.
- Oversee the launch of new products and features, coordinating with Product, Sales, Customer Success, and other stakeholders.
- Create and execute go-to-market (GTM) plans, including product collateral, sales enablement materials, and demand generation initiatives.
- Measure and optimize product marketing performance through customer feedback, win/loss analysis, and KPIs.
- Manage and mentor a team of Product Marketing Managers and Analysts, fostering professional growth and high performance.
- Set clear goals, provide regular feedback, and conduct performance reviews for team members.
- Lead cross-functional collaboration efforts, ensuring alignment between the marketing team and other departments.
- Gather and analyze customer insights to influence product development and marketing strategies.
- Act as a voice of the customer within the organization, advocating for customer needs and pain points.
- Conduct regular competitive analysis to stay updated on market trends and competitors' positioning.
- Develop and deliver training for sales teams on product positioning, value propositions, and market dynamics.
- Create tools and materials (e.g., presentations, case studies, battlecards) to support the sales process.
- Collaborate with Sales to gather feedback and iterate on messaging and GTM plans.
- Partner with Product Management to shape product roadmaps based on market needs and business goals.
- Provide input on product features and enhancements that align with customer needs and market demand.
- Work with the demand generation team to create marketing campaigns that drive awareness and generate leads.
- Create and manage content, such as whitepapers, webinars, and blog posts, that positions the product effectively in the market.
- Ensure consistency in messaging across all customer touchpoints and marketing channels.
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- 7-10+ years of experience in product marketing, with at least 3-5 years in a leadership role.
- Proven experience managing a team of product marketing managers or specialists.
- Strong leadership skills, with a proven ability to mentor, coach, and develop team members.
- Experience with go-to-market strategies, competitive analysis, and customer segmentation.
- Strong written and verbal communication skills, with the ability to present to C-level executives.
- Proven track record of successful product launches and revenue growth.
- Ability to work cross-functionally and lead projects with multiple stakeholders.
- Experience in [industry-specific knowledge, e.g., SaaS, B2B technology] preferred.
- Flexible work environment
- Paid parental leave
- Discretionary Vacation Bonus
- Flexible paid time off
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company-match and immediate vesting
- Financial wellness education
- Company-contributed HSA
- Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.
OUR CORE VALUES
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
MORE ABOUT VASION
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ADDITIONAL INFORMATION
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.
What We Do
Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability. With our SaaS platform, you'll give end users a seamless experience across Print, Scan/Capture, Workflows, and Content Management, with open APIs for simple third-party software integration.
