Lead Product Marketing Manager

Posted 2 Days Ago
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Hiring Remotely in USA
Remote
125K-170K Annually
5-7 Years Experience
Fintech
The Role
Lead Product Marketing Manager at Built, instrumental in shaping the future of construction finance. Serve as the critical link between customers' needs and product development efforts. Lead product marketing initiatives for financial institutions, real estate owners, developers, and contractors. Develop go-to-market strategies, compelling narratives, and high-quality release notes. Partner with cross-functional teams to drive growth and cement the company's position in the industry.
Summary Generated by Built In
COMPANY OVERVIEW 

Built is a growth-stage company at the intersection of FinTech and PropTech. We are on a mission to change the way the world gets built with technology and services that streamline the $1.4T U.S. construction industry.

By providing a centralized platform for all industry stakeholders, Built enables increased efficiency, collaboration, transparency, and business agility—allowing customers to build and manage the communities around us more profitably and with more confidence. The Built platform is used by hundreds of leading North American lenders and asset managers, and thousands of developers, home builders, and contractors.

Recently, we secured $213M in new venture funding from both new and existing investors, propelling us to a $1.5B valuation. This achievement solidifies our position as Nashville’s newest unicorn. Bringing on the “best talent in the world” is at the forefront of our continued growth trajectory—and we want you to be part of it.

LINKS

  • Life At Built & Habitat Build
  • Series D Financing Round
  • Built Recognized in Two American Business Award Categories
  • Built Secures Investment from Citi

As a Lead Product Marketing Manager at Built, you will be instrumental in shaping the future of construction finance. In this strategic role, you will serve as the critical link between our customers' needs and our product development efforts, ensuring that Built continues to revolutionize how the world gets built. Your impact will span the entire customer journey, from product conception to market adoption, as you lead our product marketing initiatives for a diverse ecosystem of stakeholders including financial institutions (Lenders), real estate owners and developers, and contractors. With over $200B in construction loans on our platform, 40 of the top 100 banks as clients, and a growing network of 500+ construction customers, your work will directly influence how capital flows through the construction industry, driving returns for years to come.

You will join our high-performing Product Marketing team, where you will own both inbound and outbound (go-to-market) functions. This dual responsibility will require you to gather and synthesize customer insights from across the organization to inform product strategy while also collaborating closely with Product Management on feature and product releases. You will develop compelling narratives and go-to-market plans that resonate with our diverse customer base, ensuring alignment between our inbound strategy and outbound messaging. Your strategic thinking, market insights, and ability to drive cross-functional collaboration will be crucial in accelerating Built's growth and cementing our position as the leading platform for construction finance.

In this role, you will:

  • Lead our Voice of Customer program, synthesizing insights from Marketing, PR, Sales, Implementation, and Customer Support to drive product strategy.
  • Develop and execute go-to-market strategies for new features and products, working closely with Product Management.
  • Create compelling narratives that resonate with our different personas, translating complex features into clear value propositions.
  • Craft high-quality release notes that articulate our vision and address customer pain points.
  • Present strategic plans to leadership, balancing priorities and diving into details as needed.
  • Partner closely with Sales Enablement, Marketing, and PR teams, providing them with the tools they need to succeed.
  • Contribute to Built's mission of transforming the construction industry through innovative FinTech solutions.

Who You Are:

  • Product Marketing Manager/Product Manager with 5+ years of proven track record in product marketing or product management for B2B SaaS products
  • Data-driven decision-maker with strong analytical skills and the ability to translate data into actionable insights.
  • Creative problem-solving abilities and a knack for prioritization.
  • Excellent communication skills, both written and verbal.
  • Bring proven expertise in zero-to-one product building, packaging, positioning, and then pitching to customers
  • Experience in developing and executing end-to-end go-to-market plans across multiple channels.
  • Demonstrated ability to build trust and collaborate effectively across functions.
  • Background in financial products, payments, real estate finance, or construction is a plus.

Built’s salary range for this position is $125,000-$170,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built's total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits.

Perks:

  • The rare opportunity to radically disrupt an industry
  • Competitive benefits including: uncapped vacation, health, dental & vision insurance, and 401k
  • Robust compensation package including base salary and equity 
  • Flexible working hours, paid family leave, ERGs & Mentorship opportunities 
  • Learning grant program to support ongoing professional development

Our company is made up of passionate people who are driven in a variety of disciplines—and each of them brings their unique perspective to everything they do. Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it’s our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we’re committed to ensuring that these ideals are at the forefront of everything we do.

Greenhouse Disclosure

When you apply to a job on this site, the personal data contained in your application will be collected by Built Technologies (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for current or future employment. You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability.

If you would like to contact Controller to ask questions surrounding processing of your personal data or to make a request, you can send an email to [email protected].

For California residents: Please note that Controller does not sell your personal data or share it with third parties outside of Greenhouse Software, Inc.

The Company
Nashville, TN
330 Employees
On-site Workplace
Year Founded: 2014

What We Do

Built Technologies was founded in 2014 out of firsthand frustration with the challenges and pitfalls often associated with construction lending and the belief that technology could transform the loan management process. Built’s collaborative software streamlines the collateral monitoring and draw management process – a process widely recognized as highly cumbersome, costly, and fraught with risk. By bringing the draw management process online, Built helps lenders reduce construction loan risk, increase loan profitability, transform the borrower experience, simplify compliance, and provide unprecedented portfolio insights.

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