At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
We're building new, AI-native vertical software that extends Playlist's mission to empower wellness businesses across more of the health and wellness market. We are looking for entrepreneurial, high-ownership product managers who can drive the full product lifecycle of 0→1 solutions for SMB operators, defining their operating tools and workflows, ensuring seamless onboarding and adoption, and building a long-term roadmap that grows with them.
As the Lead Product Manager for new verticals, you'll work as part of a small, fast-moving founding team (engineering leader, design, and ops). You'll be expected to go into the field to learn alongside wellness business operators, designing and iterating on product requirements, validating concepts, and leveraging AI to both accelerate how we build and drive genuinely new customer experiences.
The Role You'll Play- Own, evolve, and champion the product vision, strategy, and roadmap for new vertical SMB products, aligned with our broader company vision and product ecosystem
- Drive our AI-native build process and design: where AI replaces workflow, where it consults, and where it automates on behalf of the customer. Software that works while they're with a client.
- Get into the field. Build direct relationships with practitioners, understand their unmet needs, and iterate live on what you learn
- Work directly with a small engineering and design team to ship fast; own the roadmap, the spec, and the release
- Partner with Playlist's GTM team to shape pricing, positioning, and a product-led growth motion that drives adoption
- Bring high agency and creativity to every stage of the build, from blank page to a product customers can't imagine running their business without
- 7+ years of product experience, with tangible track record of shipping tools that real businesses depend on day-to-day
- You've shipped 0→1 products and successfully scaled the customer base. You can walk through what broke, what worked, and what you'd do differently
- You've built AI-native, agentic products. You have real opinions on where LLMs break, how to design for probabilistic outputs, and how to earn user trust in an AI-driven experience
- You think like a GM. You've shaped positioning, influenced pricing and ICP definitions, and can articulate why a unit works, not just what to build
- You're comfortable with ambiguity and high agency. You move without being told, define your own priorities, and thrive when the roadmap is yours to create
- You've worked in a startup-stage environment and are motivated by building something that drives real outcomes
- Bonus: experience in health, wellness, fitness, or service-business SMB. You understand the texture of running a small practice or studio
Pay transparency
It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $175,000 to $200,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
Skills Required
- 7+ years of product management experience
- Track record of shipping tools used by businesses in their daily operations
- Experience launching 0-to-1 products and scaling their customer base
- Experience building AI-native, agentic products
- Understanding of LLM limitations, probabilistic outputs, and user trust in AI experiences
- Experience shaping product positioning, pricing, and ideal customer profiles
- Ability to operate with ambiguity, high agency, and independent prioritization
- Startup-stage environment experience
- Experience in health, wellness, fitness, or service-business SMB
Playlist Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Playlist and has not been reviewed or approved by Playlist.
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Healthcare Strength — Full medical benefits and comprehensive health coverage are emphasized, with mentions of strong ratings for parental leave and good overall coverage, aligning with a wellness-forward package.
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Leave & Time Off Breadth — Generous flexible time off (unlimited/FTO) is consistently highlighted, supporting work-life balance and including wellness days in some accounts.
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Wellbeing & Lifestyle Benefits — Wellness-oriented perks such as wellness stipends, Calm access, and discounted ClassPass are frequently noted and align with the company’s wellness mission.
Playlist Insights
What We Do
Playlist is the parent brand bringing together Mindbody, Booker, Kite, ClassPass, and EGYM. We are powering the experience economy and helping people live better lives, away from screens and into the moments that move them. Learn more at playlist.com
