Lead Product Manager, Marketplace AdTech

Posted 3 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
200K-220K Annually
Senior level
Fintech • Healthtech • Insurance • Mobile
The Role
Own the strategy, roadmap, and commercial development of Sidecar Health’s provider marketplace platform, including provider profiles, pricing data, discovery, advertising, billing, and marketplace metrics. Lead cross-functional teams across Product, Engineering, Design, Data, Legal, Compliance, Marketing, and Provider Strategy. Drive provider acquisition, activation, monetization, experimentation, build-versus-buy decisions, regulatory requirements, and the transition from MVP to a scalable self-service product.
Summary Generated by Built In

Sidecar Health is redefining health insurance. Our mission is to make excellent healthcare affordable and attainable for everyone. We know that to accomplish this lofty mission, we need driven people who will make things happen.

The passionate people who make up Sidecar Health’s team come from all over, with backgrounds as tech leaders, policy makers, healthcare professionals, and beyond. And they all have one thing in common—the desire to fix a broken system and make it more personalized, affordable, and transparent.

If you want to use your talents to transform healthcare in the United States, come join us!

**Must reside in California, Washington or Oregon for consideration, This position is not eligible for visa sponsorship or transfers.*

About the Role

As Lead Product Manager, you will own that platform end to end: how providers claim and manage their profile, confirm and maintain their prices, get discovered by members, and invest in promotion to reach more of them. The best-in-class provider experience is our wedge. Get providers in the door, and the flywheel starts: better provider data and prices create a better member experience, which grows membership, which makes visibility more valuable to providers.
You bring a builder's mindset and a marketplace instinct, and you are comfortable evangelizing the vision to providers, partners, and executives. You can hold a two-sided strategy in your head while getting into the details of onboarding flows, pricing data, and campaign tools.

What You'll Do 

  • Own strategy and roadmap for the provider platform, taking it from MVP to a commercial-grade, self-serve product
  • Profile: Define the provider profile as the system of record for a provider's presence: claiming and verification, practices and providers, services and pricing, and ongoing data upkeep. Give providers a real reason, not just a mechanism, to correct and enrich vendor-sourced data
  • Ads: Design the provider promotion product from scratch, including campaign creation, placements, budgets, pricing models, reporting, and billing, and take it from display to monetization
  • Define advertiser and placement policy with Legal and Compliance, and keep paid placement transparent to members and consistent with price transparency and provider choice
  • Define marketplace health metrics across supply (participation rate, profile completeness, price freshness, cost per claimed listing, ad adoption) and demand (search credibility, price-return rate, member conversion)
  • Drive provider acquisition and activation, working with Provider Strategy and Marketing on both outreach and in-product growth levers
  • Partner with Member Product, Search, Data, and Engineering to connect provider profile, pricing, and ad data to what members see in the app
  • Make build vs. buy decisions for ad serving, billing, identity verification, and data vendors, with clear tradeoff reasoning
  • Navigate HIPAA, advertising, and price transparency requirements and turn them into buildable requirements
  • Write rigorous PRDs and sequence a heavily interdependent roadmap with Engineering, Design, and executive stakeholders
  • Lead a cross-functional pod and help grow the product team

What You'll Bring 

  • 8+ years of product management experience, including leading products or other PMs
  • Strong preference: owned a two-sided marketplace or business-facing platform, with hands-on experience in seller or supplier onboarding, profile or listing products, and discovery
  • Preferred: built advertising or monetization products (self-serve campaign tools, sponsored listings, billing, measurement)
  • Nice to have: healthcare, health insurance, or another regulated domain; we are equally interested in strong marketplace PMs from other complex domains
  • Experience taking a product from MVP to commercial grade, including self-serve experiences, billing, and support
  • A flywheel mindset: you can articulate how each side of a marketplace pulls the other, and define the metrics that prove it is spinning
  • Demonstrated ability to define marketplace metrics and run experiments
  • Strong sense of design and UX for data-dense, business-facing workflows
  • Proficiency in SQL for independent data analysis
  • Experience partnering with engineering on build vs. buy vs. integrate decisions, including vendor evaluation
  • Ability to manage many interdependent workstreams and communicate sequencing tradeoffs to engineering, operations, and executive stakeholders
  • Startup or 0-to-1 builder experience is a strong plus
  • Bachelor's or Master's degree in a related field, or equivalent practical experience

What You'll Get 

  • Competitive salary, bonus opportunity, and equity package  
  • Comprehensive Medical, Dental, and Vision benefits
  • A 401k retirement plan
  • Paid vacation and company holidays
  • Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.

In taking a market-based approach to compensation, base pay may vary depending on location. Additionally, base pay may vary considerably depending on job-related skills and experience. The current expected salary range for this position is: $200,000 - $220,000. 

Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Skills Required

  • 8+ years of product management experience, including leading products or other product managers
  • Experience taking a product from MVP to commercial grade, including self-service experiences, billing, and support
  • Demonstrated ability to define marketplace metrics and run experiments
  • Strong sense of design and UX for data-dense, business-facing workflows
  • Proficiency in SQL for independent data analysis
  • Experience partnering with engineering on build-versus-buy-versus-integrate decisions, including vendor evaluation
  • Ability to manage interdependent workstreams and communicate sequencing tradeoffs to engineering, operations, and executive stakeholders
  • Bachelor's or Master's degree in a related field, or equivalent practical experience
  • Experience owning a two-sided marketplace or business-facing platform, including seller or supplier onboarding, profile or listing products, and discovery
  • Experience building advertising or monetization products, including self-service campaign tools, sponsored listings, billing, and measurement
  • Experience in healthcare, health insurance, or another regulated domain
  • Startup or 0-to-1 builder experience

Sidecar Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sidecar Health and has not been reviewed or approved by Sidecar Health.

  • Fair & Transparent Compensation — Feedback suggests pay is competitive for some specialized roles such as engineering and product, with salaries aligning to typical startup tech markets. Some postings and summaries describe compensation packages as competitive, including equity and bonuses for certain functions.
  • Healthcare Strength — Company materials and third-party summaries indicate comprehensive health benefits for employees, with medical, dental, and vision coverage and no waiting period cited in some sources. Benefits are framed as part of standard startup packages and referenced as strong for tech/product roles.

Sidecar Health Insights

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The Company
HQ: Los Angeles, CA
210 Employees
Year Founded: 2018

What We Do

Sidecar Health is changing the health industry with modern, common-sense health insurance that finally gives consumers control over costs and choices. We are a passionate group of people-people on a mission to make quality healthcare affordable and accessible for everyone.

Why Work With Us

Being a growth-stage distributed startup, transparent and asynchronous communication is critical. We'll provide you with the resources and tools you need, and regularly seek your feedback through quarterly engagement pulses on what is or isn't working well.

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