YouGov's Data Strategy team sits at the intersection of product innovation, data science, and commercial strategy, transforming YouGov's rich data assets into market-leading products that help organisations understand consumer attitudes and behaviour. We are a high-impact team that operates across YouGov's global network, partnering closely with engineering, data science, research, and commercial teams to bring new data products to market at scale. Our team drives the development and growth of scalable data products across YouGov's global business.
As Lead Product Manager, Data Products, you will own and evolve one of YouGov's flagship syndicated data products, BrandIndex. Reporting to the VP of Data Strategy, you will be responsible for product strategy, roadmap delivery, product performance, and commercial success. You will identify opportunities to improve data quality, expand capabilities, and create greater value for customers while ensuring the product remains competitive, scalable, and aligned to business priorities.
You Will:Product Lifecycle Management
Own the full product lifecycle, from discovery and validation through to launch, optimisation, and retirement.
Define product requirements, success measures, and go-to-market plans for new product initiatives.
Monitor product performance and KPIs, using customer, usage, and commercial data to drive prioritisation and continuous improvement.
Partner with commercial teams to ensure effective product positioning, packaging, and adoption.
Product Strategy & Roadmap
Develop and maintain the product roadmap, translating strategic priorities into clear deliverables and measurable outcomes.
Identify growth opportunities, market trends, and customer needs to inform product development and investment decisions.
Build business cases and recommendations to support prioritisation and portfolio decisions.
Act as the product owner for BrandIndex, making informed decisions on product design, methodology, and evolution.
Stakeholder Engagement & Delivery
Build strong relationships across product, engineering, data science, research, marketing, and commercial teams.
Lead cross-functional delivery, balancing business needs, technical constraints, and customer requirements.
Communicate product strategy, priorities, risks, and trade-offs to stakeholders at all levels, including senior leadership.
Serve as a subject matter expert on BrandIndex across the organisation.
Customer & Market Intelligence
Gather and synthesise customer, market, and competitive insights to identify product opportunities and improvements.
Maintain awareness of developments in market research, consumer insights, data products, and emerging technologies.
Ensure customer needs remain central to product decisions and roadmap priorities.
Technical Knowledge & Expertise
Strong product management experience within data, analytics, SaaS, or technology-led environments.
Excellent understanding of product strategy, roadmap planning, prioritisation, and product lifecycle management.
Ability to work effectively with engineering, data science, research, and commercial stakeholders to deliver scalable solutions.
Strong analytical skills, with experience using customer, product, and commercial data to support decision-making.
Experience within market research, consumer insights, media measurement, or adjacent sectors is advantageous.
Understanding of data privacy, governance, and regulatory considerations relevant to data products.
Behavioural Skills & Competencies
Strategic thinker with a strong balance of commercial awareness and execution focus.
Effective influencer, able to build alignment across stakeholders and functions.
Excellent communicator, capable of simplifying complex concepts for diverse audiences.
Comfortable managing ambiguity and driving progress in fast-moving environments.
Collaborative, customer-focused, and outcome-oriented.
You Have:
7-10+ years' experience in product management, including several years operating at a senior or lead level within data products, analytics, or technology businesses.
Proven track record of delivering product roadmaps from concept through launch and ongoing enhancement.
Experience working with global, cross-functional teams and influencing senior stakeholders.
Experience in market research, consumer insights, media measurement, adtech, or related data environments is advantageous.
Degree-level education in Business, Social Science, Data Science, Engineering, Computer Science, or a related discipline; an MBA or advanced technical qualification is advantageous.
Recognised internally as a subject matter expert in their field, with a track record of providing thought leadership that has shaped product direction.
This is a fully remote vacancy based in the UK
#LI-AN1
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Skills Required
- 7–10+ years of product management experience, including several years at a senior or lead level in data products, analytics, or technology businesses.
- Proven track record delivering product roadmaps from concept through launch and ongoing enhancement.
- Experience working with global, cross-functional teams and influencing senior stakeholders.
- Strong product strategy, roadmap planning, prioritization, and product lifecycle management experience.
- Experience working effectively with engineering, data science, research, and commercial stakeholders.
- Strong analytical skills using customer, product, and commercial data for decision-making.
- Understanding of data privacy, governance, and regulatory considerations relevant to data products.
- Strategic thinking, commercial awareness, execution focus, stakeholder influence, and excellent communication skills.
- Degree-level education in Business, Social Science, Data Science, Engineering, Computer Science, or a related discipline.
- Experience in market research, consumer insights, media measurement, adtech, or related data environments.
- MBA or advanced technical qualification.
- Recognition as an internal subject matter expert with a record of thought leadership shaping product direction.
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
