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Job DescriptionJob Summary
We are hiring a Lead Product Manager (P5) to lead strategy and execution for next-generation products in Nielsen's Ad Intel portfolio. This is a senior, high-visibility role responsible for incubating and scaling products that give clients visibility into competitive advertising activity, spend, creative strategy, and cross-media/cross-platform ad performance. You will provide expertise in solving unique, complex problems with broad impact on the business, contribute to strategy development, and lead teams and projects that guide cross-functional groups to discover, validate, build, and launch differentiated solutions across the advertising landscape.
Roles and Responsibilities
Product Strategy & Innovation
Define the multi-year product strategy for Nielsen's Ad Intel suite, spanning traditional (TV, print, radio, outdoor) and digital/social ad tracking.
Identify whitespace and monetization opportunities across creative intelligence, spend estimation, competitive benchmarking, and cross-media ad exposure measurement.
Partner with data science, measurement, and engineering teams to productize proprietary ad detection, classification, and spend-modeling capabilities.
Customer Discovery & Market Fit
Lead structured customer discovery with brands, agencies, media owners, and platform partners to surface unmet needs in competitive ad intelligence.
Validate product-market fit through alpha/beta programs and signal-based experimentation across ad formats and channels.
Represent the voice of the market in prioritization and roadmap decisions, balancing client demand with technical and data feasibility.
Execution Leadership
Drive rapid incubation, validation, and scaling of new Ad Intel capabilities from 0-to-1 through to enterprise-grade deployment.
Collaborate with engineering, data science, UX, commercial, and external data partners to deliver differentiated, defensible products.
Set clear OKRs and lead outcome-based execution from MVP through scaled rollout, owning tradeoffs across scope, data quality, and timeline.
Go-to-Market & Partner Strategy
Partner with GTM, partnerships, and commercial teams to shape pricing, packaging, and positioning for Ad Intel products.
Engage strategic data and platform partners (e.g., ad exchanges, creative repositories, social platforms, clean rooms) to expand coverage and data depth.
Support sales enablement and client-facing teams with product narratives, competitive positioning, and value articulation.
Qualifications: Bachelor's degree or equivalent experience; advanced degree or specialized certifications preferred.
Typical Experience: 10- 15 years of experience with a strong reputation as an expert in advertising intelligence, programmatic media, or related product domains.
Skills: Top-tier expertise, leadership in innovation, and strategic project management. Proven ability to shape strategies and lead complex initiatives.
Strong understanding of the advertising ecosystem — media buying, creative strategy, competitive intelligence, and cross-platform ad measurement.
Track record of launching 0-to-1 products and scaling innovation within a matrixed, data-driven organization.
Strong analytical and technical fluency — comfortable working with large-scale data pipelines, APIs, classification/ML models, and measurement frameworks.
Skilled at stakeholder management and cross-functional influence across engineering, data science, commercial, and executive stakeholders.
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Skills Required
- Bachelor's degree or equivalent experience
- 10-15 years of experience in advertising intelligence, programmatic media, or related product domains
- Expertise in advertising intelligence, programmatic media, or related product domains
- Strong understanding of media buying, creative strategy, competitive intelligence, and cross-platform ad measurement
- Track record of launching 0-to-1 products and scaling innovation in a matrixed, data-driven organization
- Strong analytical and technical fluency with large-scale data pipelines, APIs, classification or machine-learning models, and measurement frameworks
- Ability to shape strategies and lead complex initiatives
- Strong stakeholder management and cross-functional influence across engineering, data science, commercial, and executive stakeholders
- Advanced degree or specialized certifications
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
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Parental & Family Support — Paid parental leave is described as generous for all parents, with birthing parents receiving substantially longer time, and the program is complemented by adoption, fertility, and surrogacy support. Employer-verified entries and company communications consistently highlight family benefits as a standout.
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Leave & Time Off Breadth — Paid time off is considered solid, with some teams using flexible or unlimited PTO models and additional offerings like paid volunteer time. These time-away policies often contribute meaningfully to work-life balance.
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Wellbeing & Lifestyle Benefits — Smart Work flexibility, an Employee Assistance Program, and broader well-being initiatives are emphasized as part of a holistic package. These elements are frequently cited as strengths that enhance day-to-day experience.
Nielsen Insights
What We Do
For over 100 years, Nielsen has been a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. As the global media industry continues to evolve, Nielsen will be at the forefront of delivering audience insights that empower marketers and content developers, and ultimately help connect consumers to what matters most to them. We will be guided by our values of inclusion, courage and growth; and we will continue to innovate our products and technology while investing in our talent to drive sustainable and scalable long-term growth.
Why Work With Us
At Nielsen, we have big dreams and aspirations, all of which are achievable if we work as a team. Our culture helps us come together and clarifies how we work together to achieve these goals
