The role will drive RuPay Acceptance, Affordability on UPI, Merchant Growth, AI-led Payments Innovation, Ecosystem Expansion, and Product Delivery across domestic and international payment acceptance ecosystems.
Product Innovation & Delivery
- Build a comprehensive RuPay acceptance strategy for domestic and international POS/E-com.
- Define segment-specific playbooks for micro-merchants, MSMEs, organized retail, travel, hospitality, and cross-border clusters.
- Collaborate with acquirers and PAs to streamline merchant onboarding, pricing, and settlement flows.
- Drive merchant acceptance of credit on UPI, including RuPay Credit Card on UPI and Credit Line on UPI, across QR, intent, and collect flows.
- Build and scale EMI and installment constructs at checkout, working with issuers, PAs, and merchants on offer design, funding models, and seamless customer journeys.
- Expand affordability acceptance into high-ticket and aspirational categories such as electronics, travel, education, healthcare, and home improvement.
- Work with TPAPs, banks, and internal teams to remove friction in credit-on-UPI discovery, eligibility, and checkout experience.
- Apply AI/ML models for merchant segmentation and targeting, identifying high-potential merchants and categories for acceptance and affordability expansion.
- Use AI-driven insights to predict and reduce transaction declines, improve approval rates, and optimise routing.
- Partner with risk and technology teams on AI-based fraud and risk management for credit on UPI and card acceptance.
- Explore AI-native payment experiences, including conversational and agentic commerce use cases, and define how RuPay and credit on UPI are accepted in these new journeys.
- Build AI-powered personalisation for merchant offers and affordability propositions at scale.
- Build strong relationships with banks, PAs, POS OEMs, gateways, TPAPs, and international partners to accelerate adoption.
Experience
- 4+ years of experience in payments, cards, UPI, fintech or merchant acquiring.
- Strong expertise in settlement and payment journeys.
- Experience in Credit Card on UPI, Credit Line on UPI, EMI and affordability solutions.
- Strong product strategy and execution skills, from proposition design to launch and scale.
- Proven experience managing banks, PAs, TPAPs, merchants, gateways and other ecosystem partners.
- Strong data and analytical orientation, with understanding of TPV, approval rates, declines, conversion and merchant activation.
- Exposure to international acceptance/cross-border payments and AI-led payment solutions is preferred.
- Experience leveraging AI/ML models for merchant segmentation, acceptance growth, transaction optimization, approval-rate improvement, fraud detection, risk management and merchant personalization.
- Exposure to AI-led payment solutions, conversational commerce, agentic commerce and AI-powered customer payment journeys is highly preferred.
Merchant Acceptance Growth
- Domestic POS/E-com activation and retention.
- Expand acceptance across micro-merchants, MSMEs, organized retail, travel, hospitality, and other strategic segments.
- Merchant acceptance and TPV growth for Credit Card on UPI, Credit Line on UPI, and EMI transactions.
- Drive adoption across high-value categories such as electronics, education, healthcare, travel, and home improvement.
- TPV growth across domestic and international acceptance.
- Deliver sustained growth in transaction count and merchant-acquiring revenue.
- Measurable uplift in approval rates, decline reduction, and merchant targeting efficiency from AI-led initiatives.
- Improve merchant acquisition and targeting through AI/ML-driven segmentation.
- Drive adoption of AI-powered payment and commerce experiences.
- BIN enablement and compliance certifications.
- Increase BIN enablement across acquiring partners and acceptance infrastructure.
- Ensure timely completion of certifications, compliance requirements, and ecosystem readiness for new products and payment capabilities.
- Approval rates and dispute SLA adherence.
- Improve transaction success and customer experience through higher approval rates.
- Maintain dispute resolution and chargeback management within defined SLA timelines.
- Ensure seamless onboarding, settlement, and merchant servicing processes.
- Merchant Activation & Retention
- RuPay Acceptance Growth
- Credit on UPI TPV Growth
- EMI Transaction Growth
- Domestic & Cross-Border TPV
- Approval Rate Improvement
- Transaction Decline Reduction
- AI-Driven Merchant Conversion
- BIN Enablement Coverage
- Dispute SLA Compliance
- Partner Ecosystem Expansion (Banks, PAs, TPAPs, Gateways, POS OEMs)
Skills Required
- 4+ years of experience in payments, cards, UPI, fintech, or merchant acquiring
- Strong expertise in settlement and payment journeys
- Experience with Credit Card on UPI, Credit Line on UPI, EMI, and affordability solutions
- Strong product strategy and execution skills from proposition design through launch and scale
- Experience managing banks, payment aggregators, TPAPs, merchants, gateways, and other ecosystem partners
- Strong data and analytical orientation, including understanding of TPV, approval rates, declines, conversion, and merchant activation
- Experience leveraging AI/ML models for merchant segmentation, acceptance growth, transaction optimization, approval-rate improvement, fraud detection, risk management, and merchant personalization
- Exposure to international acceptance or cross-border payments
- Exposure to AI-led payment solutions
- Exposure to conversational commerce, agentic commerce, and AI-powered customer payment journeys
What We Do
NPCI is an umbrella organisation for all retail payment systems in India. It was set up with the support & guidance from Reserve Bank of India (RBI) & Indian Banks Association (IBA). A registered company under Section 8 of the Companies Act, 2013. Watch the NPCI Corporate AV - https://youtu.be/RGl9YQ6CB20 Products & Services Unified Payments Interface Unique payment solution which empowers a recipient to initiate the payment request from a smartphone. It facilitates 'virtual payment address' as a payment identifier for sending & collecting money & works on single click 2 factor authentication. Immediate Payment Service A 24X7, real time, cost effective, independent channel, retail payment service, introduced by NPCI, empowering customers to transfer money instantly with banks & RBI authorised PPIs across India. RuPay Robust card scheme designed to offer payment products with superior features & processes specifically designed to cater to diverse consumer needs. *99# USSD based mobile banking platform that makes banking services accessible to all the bank account holders on their mobile phones. National Automated Clearing House Centralised payment system developed with an aim to consolidate multiple ECS systems running across the country & provide a framework for the removal of local barriers/inhibitors. Aadhaar Enabled Payment System Bank led model which allows online financial inclusion transactions at micro-ATMs through the business correspondent of any bank using the Aadhaar authentication. e-KYC Electronic way of conducting authentic & real time KYC of a customer using Aadhaar authentication. Cheque Truncation System Electronic image of the cheque is transmitted to the drawee bank by the clearing house, along with relevant information. National Financial Switch Facilitates routing of ATM transactions through inter-connectivity between its member institutions thereby enabling the citizens of the country to utilise any ATM of a connected entity
