At American Family Insurance, we're looking for an experienced product leader to drive profitable growth, product innovation, and customer-focused solutions within our Commercial Farm & Ranch business.
In this role, you'll blend strategic thinking, market insights, pricing expertise, and cross-functional leadership to influence the future of our products and customer experience. You'll work closely with underwriting, actuarial, distribution, analytics, compliance, and product teams to identify opportunities, solve complex business challenges, and bring innovative solutions to market.
If you enjoy translating market trends and customer needs into business results while balancing growth, profitability, and regulatory requirements, we'd love to talk with you.
Reporting Relationship
You will report to the Director, Product.
#LI-Hybrid
Position Compensation Range:
$99,000.00 - $167,000.00Pay Rate Type:
SalaryCompensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.
Primary Accountabilities
Product Strategy & Portfolio Management
- Develop and execute product strategies that support growth, profitability, and customer needs.
- Identify market opportunities through competitive analysis, customer insights, and industry trends.
- Define product roadmaps and prioritize initiatives that deliver meaningful business value.
- Recommend pricing, product, and underwriting strategies to improve portfolio performance.
Product Development & Innovation
- Lead product development initiatives from concept through implementation.
- Partner across product, underwriting, actuarial, technology, and operations teams to design and deliver solutions.
- Apply innovation and experimentation techniques to validate ideas and bring new products and enhancements to market.
- Drive continuous improvement and modernization efforts across the product portfolio.
Profitability & Business Performance
- Analyze product performance and identify drivers of growth, retention, and profitability.
- Evaluate market, customer, and operational data to recommend business actions.
- Monitor performance against key business objectives and support achievement of profit and growth goals.
- Participate in rate revision and product enhancement initiatives.
Leadership & Influence
- Lead complex cross-functional projects and strategic initiatives.
- Provide guidance and mentorship to less experienced team members.
- Build partnerships with internal stakeholders and external partners to achieve business objectives.
- Influence decision-making through data-driven recommendations and business insights.
Specialized Knowledge & Skills Requirements
- Demonstrated experience providing customer-driven solutions, support, or service.
- Demonstrated experience developing insurance product/line of business strategies.
- Extensive knowledge of leveraging customer, market, and competitor intelligence.
- Extensive knowledge and experience with lean innovation, agile or other development/innovation approaches.
- Extensive knowledge of market research and marketplace and regulatory trends.
- Extensive knowledge and understanding of product design, pricing and product management.
- Solid knowledge and understanding of advanced financial and data analysis techniques.
- Demonstrated experience leading projects in product development and product management.
- Demonstrated experience with profit and loss accountability. •Demonstrated experience in driving to results in one or more of the following areas: sales, product lines, claims, or other core business functions.
- Demonstrated experience managing and leading large complex projects or programs with a cross-divisional impact toward intended results.
- Solid knowledge and understanding of root cause analysis and processes.
Preferred Experience:
- Farm and Ranch insurance.
Licenses
- Not applicable.
Travel Requirements
- Up to 10%.
Physical Requirements
- Work that primarily involves sitting/standing.
Working Conditions
- Not applicable.
- To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
- Offer to selected candidate will be made contingent on the results of applicable background checks
- Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
- Sponsorship will not be considered for this position unless specified in the posting
In this hybrid role, you will be expected to work a minimum of 10 days per month out of the Madison, WI, Boston, MA or Denver, CO offices.
We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [email protected] to request a reasonable accommodation.
#LI-AB1Skills Required
- Demonstrated experience providing customer-driven solutions, support, or service.
- Demonstrated experience developing insurance product/line of business strategies.
- Extensive knowledge of leveraging customer, market, and competitor intelligence.
- Extensive knowledge and experience with lean innovation, agile or other development/innovation approaches.
- Extensive knowledge of market research and marketplace and regulatory trends.
- Extensive knowledge and understanding of product design, pricing and product management.
- Solid knowledge and understanding of advanced financial and data analysis techniques.
- Demonstrated experience leading projects in product development and product management.
- Demonstrated experience with profit and loss accountability.
- Demonstrated experience managing and leading large complex projects or programs with cross-divisional impact.
- Solid knowledge and understanding of root cause analysis and processes.
- Farm insurance experience.
American Family Insurance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Family Insurance and has not been reviewed or approved by American Family Insurance.
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Pay Growth & Progression — Compensation has seen multiple increases, including a higher internal minimum hourly wage effective 2025 for many customer‑facing and claims roles. These moves indicate continued investment to raise the pay floor and improve total rewards competitiveness.
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Retirement Support — The total package includes a 401(k) with company match alongside a company‑funded cash‑balance pension, strengthening long‑term financial security. This combination is positioned as a standout element within the overall benefits mix.
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Parental & Family Support — Paid parental leave was expanded in 2025 for birthing parents and for all parents, including adoptive and foster. Caregiver leave adds further family support within the leave portfolio.
American Family Insurance Insights
What We Do
For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.
