Lead, Marketing Technology

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As Lead, Marketing Technology, you manage, optimize, and expand our marketing technology stack to drive actionable insights, streamline operations, and enhance customer experiences. You bridge the gap between marketing strategy and technical implementation, ensuring seamless integration and functionality across systems. You are a relentless problem-solver with an entrepreneurial spirit, capable of thinking strategically through complex challenges. This role is ideal for someone who thrives in a fast-paced environment, is results-oriented, and is motivated by making a multi-million-dollar impact.

Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Oversee and maintain the marketing technology stack, including tools like CallRail, Drift, Google Analytics 4 (GA4), Google Tag Manager (GTM), Funnel.io, and mobile app attribution platforms
• Audit and optimize current tool setups, maximizing efficiency to meet marketing goals
• Address and resolve gaps in data infrastructure, tool maintenance, and attribution models
• Collaborate with the Performance Marketing team to integrate data from various platforms using Funnel.io
• Develop and maintain dashboards and reports to provide actionable insights for marketing campaigns and strategy
• Ensure data accuracy and consistency across platforms to support informed decision-making
• Work cross-functionally with Marketing, Sales, Product, and Engineering to align tool usage with business objectives
• Act as the primary point of contact for tool owners and integration leads, ensuring smooth operations and clear communication
• Establish and document best practices for tool usage, maintenance, and governance
• Troubleshoot technical issues, providing training and support for marketing team members to enhance tool adoption

Qualifications:

• 4-6 years of experience in marketing technology, analytics, or a related field
• Expert-level proficiency in setup, integrations, and optimization of marketing technology platforms, including Google Analytics 4 (GA4), Google Tag Manager (GTM), and Funnel.io
• Familiarity with customer attribution models and app analytics is a plus
• Strong ability to present data analysis in a clear, intuitive manner and articulate key insights to diverse audiences
• Proven ability to unite teams and actively listen while leading tough decisions with clarity and confidence
• Experience in cross-functional collaboration within dynamic and fast-paced environments
• Skilled at managing multiple projects simultaneously and delivering results efficiently

What will help you succeed:

• Strategic thinking with a data-driven mindset
• Proactive problem-solving skills and ability to navigate ambiguity
• Strong interpersonal and stakeholder management abilities
• Ability to balance technical expertise with marketing strategy
• Passion for innovation and continuous process improvement

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

This role is open to candidates and the expected salary range for this role is $88,000-$110,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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