Lead Marketing Scientist

Posted Yesterday
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London, England
Hybrid
75K-100K
Mid level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing Fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Lead the marketing measurement strategy, manage a team of analysts, and optimize marketing investments through advanced analytics and data-driven insights.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We're looking for an exceptional Lead Marketing Scientist to own and evolve our marketing measurement framework. This is a high-impact role where you'll be the expert driving how we measure and optimize £M's of marketing investment across the globe.

This is your opportunity to step into a leadership position guiding a team of two talented analysts to build, maintain, and evolve our triangle of measurements from end to end. The ideal candidate is a highly analytical individual with deep technical expertise, a strong understanding of advertising effectiveness and the ability to work cross-functionally with marketing stakeholders, analysts, data scientists, engineers and finance teams. We're open to either a strong IC with aspirations to transition into a hands-on lead role, or an experienced hands-on leader.

Your Mission

You will be responsible for the strategic direction of our triangle of measurements, ensuring it provides the best representation of marketing’s impact and actionable insights that drive marketing optimization across the company. If you are passionate about advertising effectiveness, intellectually curious, outcome oriented, and you are looking to step into a managerial hands-on position, this role is for you!

Key Responsibilities

  • Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model, experimentation and Marketing Mix Models. 

  • Collaborate effectively with marketing channels, data science and data engineering, and other cross-functional teams to identify and prioritise key business needs in our measurement products. 

  • Manage and develop a team of two marketing analysts (IC), fostering their growth and ensuring high-quality output, and that the project priority definition is outcome oriented. For IC candidates, there would be a clear pathway to grow into this leadership responsibility as the team and function expand.

  • Develop and execute a strategic roadmap for the measurement product, identifying new opportunities and alternative solutions to overcome limitations.

  • Define processes for marketing channel optimisation based on different measurement solutions available.

  • Own the end-to-end technical build of the new features of the attribution model, leveraging tools like Python, dbt, and SQL to create a robust and scalable solution.

  • Generate insights to provide strategic recommendations on how to optimize marketing channels and spend.

  • Act as a subject matter expert on our whole measurement framework.

Qualifications

  • Bachelor’s degree in Statistics, Economics, or other relevant fields. 

  • 4+ years of experience in a marketing analytics or data science role. Management experience is not required but advantageous.

  • Proficiency in SQL, advanced in Python and experience in data visualization tools (example, Looker). (dbt is advantageous). Experience with building and deploying data pipelines and models is essential.

  • Very strong, hands-on knowledge of marketing attribution models, including their methodologies, use cases, limitations, and best practices for implementation. Knowledge of Marketing Mix Models and experimentation.

  • Proven ability to think strategically about how to use and improve an analytical product to drive business value.

  • Excellent project management and stakeholder management skills, with the ability to communicate complex technical concepts to non-technical audiences.

  • Deep understanding of marketing channels, campaign tracking, and the role of MMPs in mobile marketing.

Qualifications

Some of our benefits:

💰Base salary of £75,000 - £100,000 (based on experience)

🚀RSU's in a growing and public company

🌎 Work from (almost) anywhere in the world for up to 90 days a year

🏠 Flexible working - you’re trusted to do the right thing and be responsible

🏥 Private Medical Insurance + Life Insurance

🏋️ Discounted gym memberships and cycle to work scheme

🏝️ A paid 6-week sabbatical leave after four years 

👶 26 weeks maternity leave at full pay

💪 An annual self-development budget

🚀 Annual Mission Days festival

🐶 Pet friendly offices 

🏃‍♀️ Lots of fun group activities like yoga, running and boardgame nights 

Find out more about our benefits in our London office. 

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Top Skills

Dbt
Looker
Python
SQL

What the Team is Saying

Lindsay
Surendra
Smrithi
Pavan
Asya
Jennifer
Lauren
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The Company
HQ: Austin, TX
6,000 Employees
Year Founded: 2011

What We Do

We’re making a positive, irreversible change in the world of finance. Together.

People on every continent around the world are choosing Wise to help them live, travel and work internationally. We’re the fairest, easiest way to send money overseas.

Built by and for people who live global lives, we make sending money abroad up to 8 times cheaper than the bank. This is money without borders - instant, convenient, transparent and eventually free.

For our customers, using Wise is as simple as sending money from A to B, but behind our app and website is a complex engine of currencies and routes, that’s being designed, built and powered by our talented teams in cities around the world.

We’re just at the beginning of our story and we’re growing at an incredible pace. We won’t stop until anyone, anywhere can send, spend and receive money wherever they are, whatever they’re doing. There’s still heaps to do and we can’t do it alone.

Why Work With Us

We are a mission-driven company, looking to change banking for the better. Current banking systems don’t let us send, spend or receive money across borders easily. Or quickly. Or cheaply. So, we’re building a new one. If you're looking for an autonomous work environment, where you'll face cool challenges, learn and grow, you'll like working at Wise

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WISE Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Here at Wise we have a hybrid working model – a mix of working from home and from the office. Wisers can also work remotely for 90 days a year. By ‘remote’ we don’t just mean from home, but from wherever in the world you choose to!

Typical time on-site: 2 days a week
HQAustin, TX
Singapore
Brussels, BE
Hungary
Kuala Lumpur, MY
London, GB
Mumbai, Maharashtra
New York, NY
São Paulo, BR
Tallinn, EE
Tokyo, JP
Learn more

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