Lead Marketing Excellence

Job Purpose:

The Lead Marketing Excellence will be responsible for driving best-in-class marketing practices, ensuring strategic alignment across marketing teams, and enhancing marketing effectiveness. This role focuses on developing marketing capabilities in areas such as digital marketing, brand strategy, market research, optimizing processes, and fostering a data-driven and customer-centric marketing culture to achieve business objectives.

Key Responsibilities:

Strategy & Planning

Lead the development and execution of marketing excellence strategies aligned with business goals. Collaborate with cross-functional teams to integrate marketing strategies into overall business plans. Benchmark and implement industry best practices to improve marketing performance.

Learning & Capability

Identify learning needs using qualitative and quantitative data at individual, team and Business unit level Design and develop blended learning solutions to enhance marketing capabilities. Develop competency frameworks and learning roadmaps for marketing roles. Customize training programs to address specific marketing disciplines (e.g., digital marketing, content marketing, branding, market analysis). Incorporate the latest marketing trends, tools, and technologies into training content. Facilitate workshops, training sessions, and knowledge-sharing initiatives to upskill marketing teams Conduct onboarding training for new marketing employees to ensure alignment with brand strategies and processes. Promote a culture of continuous learning and innovation through mentoring, coaching, and knowledge-sharing initiatives.

Drive Performance & Impact

Define KPIs and measurement frameworks to track marketing effectiveness. Analyse marketing performance data to identify insights and opportunities for improvement. Drive data-driven decision-making through regular reporting and performance reviews. Measure the effectiveness of training programs through feedback, assessments, and performance metrics. Continuously update and improve training materials based on participant feedback and industry changes. Report training outcomes and progress to management.

In all areas, demonstrate an understanding of and compliance with laws, codes of conduct, policies and frameworks in which GSK operates and live our vision, values and expectations

Accountability:

Act as a strategic partner to marketing and commercial teams, providing guidance and support. Collaborate with external agencies and vendors to ensure alignment with brand and marketing strategies. Foster alignment between global, regional, and local marketing teams. Stay updated on marketing trends, tools, and technologies. Drive the adoption of innovative marketing strategies and digital solutions. Lead change management initiatives to embed marketing excellence principles. Implementation and adherence to all GSK activities aligned to GSK vision, expectations, values and code of conduct

Qualifications:

Education:

• Bachelor’s degree in marketing, Business Administration, or related field (Master’s degree preferred).

Experience:

• 5–8 years of experience in marketing, marketing operations, or marketing excellence roles.
• Proven experience in developing and implementing marketing strategies and processes.
• Experience in managing cross-functional teams and projects.

Skills:

• Strong strategic thinking and problem-solving abilities.
• Sound knowledge of marketing concepts, strategies, and digital marketing trends.
• Excellent project management and organizational skills.
• Proficiency in marketing technology tools (CRM, marketing automation, data analytics)
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Effective communication and stakeholder management skills.
• Adaptability and ability to lead change in a fast-paced environment.

Preferred Qualifications:

• Experience in digital marketing transformation.
• Certification in marketing frameworks or methodologies (e.g., Six Sigma, Agile Marketing, Lean).
• Global or regional marketing experience in [industry/sector, e.g., FMCG, healthcare, technology].

What We Offer:

• Opportunity to shape and lead marketing excellence initiatives.
• Dynamic and collaborative work environment.
• Professional growth and development opportunities.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

It has come to our attention that the names of GlaxoSmithKline or GSK or our group companies are being used in connection with bogus job advertisements or through unsolicited emails asking candidates to make some payments for recruitment opportunities and interview. Please be advised that such advertisements and emails are not connected with the GlaxoSmithKline group in any way.

GlaxoSmithKline does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection with recruitment with any GlaxoSmithKline (or GSK) group company at any worldwide location. Even if they claim that the money is refundable.

If you come across unsolicited email from email addresses not ending in gsk.com or job advertisements which state that you should contact an email address that does not end in “gsk.com”, you should disregard the same and inform us by emailing [email protected], so that we can confirm to you if the job is genuine.