foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job DescriptionRole Overview:
We are looking for a Lead, Marketing Campaigns to shape the marketing & affordability strategies across our global brands (Foodora, Foodpanda, Yemeksepeti). This role is pivotal to accelerating user growth, increasing platform engagement, and delivering commercial impact.
You will bridge overarching business goals with campaign strategy, working closely with cross-functional partners to enhance visibility, elevate campaign performance, and drive operational efficiency through smart workflows and AI-enabled solutions.
What You Will Deliver:
Campaign Strategy & Growth
- Translate overall country goals into actionable promotional strategies that accelerate Monthly Active User (MAU) acquisition, frequency, and other more KPIs, across Food & Quick Commerce.
- Leverage learnings to create scalable regional campaign frameworks, ensuring consistency, local relevance, and strong execution across all markets.
Performance Management
- Closely collaborate with marketing analytics team to establish & maintain performance management standards for campaigns across all markets and business verticals.
- Monitor & optimize campaign performance through collaboration with local teams Leverage AI tools and automated reporting workflows to streamline campaign tracking, reduce operational workload, and accelerate decision-making.
Budget & Vendor Mix Optimization
- Maintain oversight of campaign budgets, ensuring strategic alignment and measurable returns.
- Curate and manage an effective promotional vendor mix that drives brand visibility, customer acquisition, and order expansion.
Commercial Impact
- Understand customer, vendor, and platform angle to create win-win programs.
- Partner closely with the commercial team on joint business plans and top-brand proposals to unlock shared growth opportunities.
What We Are Looking For:
- 5–7 years of experience in campaign management, growth or generalist marketing, strategy, or a related field within a fast-paced tech, e-commerce, or consumer-facing platform.
- Proven track record of launching, scaling, and impactful 360 projects with clear business impact to your department or organisation (e.g., ROI, MAU, GMV growth).
- Strong strategic mindset with a problem-solving mentality.
- Ability to extract insights from complex performance data to identify funnel bottlenecks and optimize channel strategy in real time.
- Experience or strong interest in integrating AI capabilities, smart automation, and workflow optimizations to maximize output and team performance.
- Proven track record of cross-functional and cross-country collaboration with colleagues across various levels, leading projects involving multiple teams and influencing senior stakeholders.
- Proactive, adaptable, and comfortable operating across regional markets in a fast-paced, multicultural environment.
Skills Required
- 5-7 years of experience in campaign management, growth marketing, generalist marketing, strategy, or a related field
- Experience in a fast-paced technology, e-commerce, or consumer-facing platform environment
- Proven track record launching and scaling impactful 360-degree projects with measurable business results
- Ability to use complex performance data to identify funnel bottlenecks and optimize channel strategy
- Experience or strong interest in AI capabilities, smart automation, and workflow optimization
- Cross-functional and cross-country collaboration experience, including leading multi-team projects and influencing senior stakeholders
- Strategic mindset and problem-solving ability
- Proactive, adaptable, and comfortable working across regional markets in a fast-paced, multicultural environment
Delivery Hero Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.
-
Wellbeing & Lifestyle Benefits — Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
-
Healthcare Strength — Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
-
Equity Value & Accessibility — Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.
Delivery Hero Insights
What We Do
As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero
.jpeg)
