Lead Marketing Campaign Analytics & Data Science Consultant

About this role: Wells Fargo is seeking a talented Lead Marketing Data Scientist to join our growing Marketing Analytics team within Consumer Banking and Lending (CBL). In this highly visible role, you will help shape and optimize customer marketing strategies across a broad portfolio of acquisition, engagement, onboarding, and relationship growth campaigns. You will partner closely with marketing leaders, campaign managers, strategy teams, and analytics partners to evaluate campaign effectiveness, identify growth opportunities, and influence future marketing investments. The ideal candidate combines strong analytical and data science capabilities with a passion for marketing performance measurement. You will leverage customer, campaign, and behavioral data to uncover actionable insights, evaluate marketing effectiveness, improve audience targeting, and drive data-informed decisions that enhance customer engagement and business growth. Your work will directly influence how Wells Fargo designs, measures, and optimizes marketing programs across multiple channels and customer journeys. In this role, you will: Lead measurement and optimization efforts for customer marketing campaigns, providing insights that improve acquisition, engagement, retention, and relationship growth outcomes. Partner with marketing stakeholders to define campaign objectives, success metrics, and measurement strategies that support business goals and marketing priorities. Develop and deliver in-flight and post-campaign analyses that identify optimization opportunities and inform future marketing investments. Evaluate the effectiveness of marketing tactics, channels, audience strategies, offers, and customer experiences through testing, experimentation, and performance measurement. Apply advanced analytics, statistical techniques, and data science methodologies to understand customer behavior, marketing performance, and campaign effectiveness. Design and execute test-and-learn frameworks, including A/B testing, champion/challenger testing, and incrementality measurement, to drive continuous improvement in marketing outcomes. Translate complex analytical findings into clear business recommendations and compelling stories for marketing leaders and non-technical stakeholders. Analyze large-scale customer, campaign, digital engagement, and transactional datasets to identify actionable opportunities for segmentation, targeting, personalization, and growth. Build reporting, dashboards, and measurement frameworks that provide timely visibility into campaign performance and key marketing KPIs. Collaborate with cross-functional partners across Marketing, Strategy, Product, Finance, Risk, and Technology to develop data-driven recommendations that improve marketing effectiveness and customer experience. Influence marketing strategy by identifying trends, customer insights, and optimization opportunities that support long-term business growth. Mentor analysts and contribute to the advancement of marketing analytics best practices, measurement standards, and analytic capabilities across the organization. Required Qualifications: 5+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science Desired Qualifications: 5+ years of marketing analytics, campaign measurement, customer analytics, marketing science, or related analytical experience supporting marketing organizations Experience measuring and optimizing customer acquisition, engagement, retention, or cross-sell marketing programs Experience with campaign testing, incrementality measurement, attribution, marketing ROI, or audience targeting strategies Proficiency in SQL, Python / R, and other programming languages Proficiency in Data visualization preferably with Power BI Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams Job Expectations: Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote. This position is not eligible for Visa sponsorship. Relocation assistance is not available for this position. Willingness to work on-site at one of the stated locations on the job opening. Must reside within a commutable distance of the posting location Posting End Date: 29 Sep 2026 *Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo . Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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