Lead Marketing Analyst

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.
The Lead Marketing Analyst turns customer and campaign data into clear, actionable insights that help Cricket acquire, engage, and retain customers more effectively. This role makes marketing teams more effective by giving them timely, accurate, and trusted information to guide decisions, and is accountable for the quality and adoption of the insights and reporting it delivers.

STRATEGY & INSIGHTS:

• Analyze customer behavior, segmentation, and lifecycle trends to identify growth and retention opportunities

• Translate findings into clear recommendations for marketing leadership and functional teams • Develop insights that inform lifecycle, CRM, and retention strategy and improve customer lifetime value.

MEASUREMENT & REPORTING:

• Own the marketing performance dashboard and executive scorecards

• Build measurement frameworks, KPIs, and consistent metric definitions for campaigns and programs

• Evaluate campaign results and recommend optimizations.

CROSS-FUNCTIONAL PARTNERSHIP:

• Partner with CRM, Retention, Brand, Finance, and Data teams to align on metrics and definitions

• Influence decisions across teams without direct authority; channel execution remains with functional owners.

SUCCESS MEASURES: Adoption of dashboards and insights by marketing teams; measurable retention and lifetime value improvements driven by recommendations; trusted, consistent performance reporting for leadership.

QUALIFICATIONS: • Bachelor's degree in Analytics, Business, Statistics, Marketing, or related field desired • 5+ years of experience in marketing, customer, or business analytics • Proficiency in SQL and a visualization tool such as Tableau or Power BI • Experience with customer segmentation, lifecycle, and retention analysis • Strong ability to present insights to senior leaders and influence decisions • Wireless, telecom, subscription, or retail experience preferred.

Overall Purpose: THIS JOB REQUIRES SPECIAL APPROVAL FROM THE COMPENSATION JOB FAMILY OWNER. Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
• Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
• Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
• Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
• Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

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AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.