SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSIONAt PUMA, we're driven by speed, innovation, and performance. As our Paid Media Lead, you will shape and drive the global paid media strategy for PUMA's eCommerce business across more than 20 international markets.
You will own the vision, framework, and execution strategy across Paid Search and Paid Social, ensuring our media investments deliver measurable business impact while supporting local market needs. Working at the intersection of strategy and activation, you will lead global initiatives, optimize investment decisions, build scalable best practices, and help transform PUMA's performance media operating model.
Lead Global Media Strategy
- Own PUMA's global paid media strategy across Paid Search and Paid Social.
- Define investment frameworks and planning models that drive consistency across markets while maintaining local flexibility.
- Establish channel and platform strategies across Google, Meta, TikTok, and emerging media platforms.
Drive Measurement & Investment Decisions
- Lead the global measurement framework covering attribution, incrementality testing, and media effectiveness.
- Translate insights into actionable budget allocation recommendations focused on business performance and sustainable growth.
- Create trusted reporting frameworks that provide transparency across global, regional, and local stakeholders.
Build a Culture of Experimentation
- Drive a structured test-and-learn agenda across audiences, creative, automation, and full-funnel media strategies.
- Transform learnings into scalable playbooks and best practices for global implementation.
Manage Strategic Partnerships
- Own relationships with global media and technology partners.
- Ensure agency performance, governance, commercial effectiveness, and data security standards are consistently met.
- Evaluate and optimize PUMA's media technology stack to maximize business value and operational effectiveness.
Shape Global Governance
- Establish scalable standards, processes, and best practices across markets.
- Support the evolution of PUMA's global performance media operating model
Partner Across the Business
Collaborate closely with Brand, Creative, CRM, eCommerce, Product, Analytics, and regional marketing teams.
Represent Paid Media in senior leadership forums and translate media performance into clear commercial insights.
- 8+ years of experience in Paid Search and Paid Social, including several years in a leadership role with ownership of strategy, investment, and teams.
- Proven success managing global or multi-market performance marketing programs across multiple regions.
- Deep expertise across platforms including Google Ads, Meta Ads Manager, TikTok and modern paid media automation solutions.
- Strong understanding of attribution, incrementality testing, GA4, marketing measurement, and media investment optimization.
- Hands-on practitioner mindset with the ability to move seamlessly between strategic planning and operational execution.
- Experience managing significant media budgets with accountability for growth, efficiency, and ROI.
- Strong agency management capabilities, including vendor selection, performance governance, and commercial negotiations.
- Demonstrated experience leading and developing teams across markets and geographies.
- Excellent stakeholder management and communication skills with the ability to influence senior leaders and cross-functional partners.
- Experience driving organizational change and building scalable global operating models.
- Commercially minded with strong eCommerce understanding and the ability to connect media performance to business outcomes.
- Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent professional experience.
Nice to have:
- Experience within retail, fashion, sportswear, or another fast-moving consumer brand.
- Exposure to marketplace environments such as Amazon and regional marketplace ecosystems.
- Experience building or transitioning in-house media capabilities or centers of excellence.
- Knowledge of MMM, incrementality platforms, CRM/CDP-driven audience strategies, and AI-powered marketing solutions.
- Experience managing distributed and multicultural teams.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- 8+ years of experience in Paid Search and Paid Social
- Several years of leadership experience owning strategy, investment, and teams
- Experience managing global or multi-market performance marketing programs across multiple regions
- Expertise with Google Ads, Meta Ads Manager, TikTok, and paid media automation solutions
- Knowledge of attribution, incrementality testing, GA4, marketing measurement, and media investment optimization
- Experience managing significant media budgets with accountability for growth, efficiency, and ROI
- Agency management experience, including vendor selection, performance governance, and commercial negotiations
- Experience leading and developing teams across markets and geographies
- Strong stakeholder management and communication skills
- Experience driving organizational change and building scalable global operating models
- Strong eCommerce understanding and ability to connect media performance to business outcomes
- Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent professional experience
- Experience in retail, fashion, sportswear, or another fast-moving consumer brand
- Experience with Amazon or regional marketplace ecosystems
- Experience building or transitioning in-house media capabilities or centers of excellence
- Knowledge of MMM, incrementality platforms, CRM/CDP audience strategies, and AI-powered marketing solutions
- Experience managing distributed and multicultural teams
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
