The Role
The Virtual Assistant will focus on lead generation, outreach, and relationship nurturing to build a consistent speaking pipeline for a keynote speaker.
Summary Generated by Built In
About the Client
A keynote speaker, writer, mindfulness educator, and leadership advocate whose
work focuses on culture, belonging, emotional intelligence, leadership,
hospitality, and human-centered connection.
Her business has historically grown organically through referrals and speaking
engagements. As she expands her outreach efforts, she is now seeking a
proactive and strategic Virtual Assistant who can support lead generation,
outreach, appointment setting, and relationship nurturing to help build a
stronger and more consistent speaking pipeline.
The ideal VA should understand relationship-based outreach rather than
aggressive sales tactics and should align with Shelley’s warm, authentic, and
human-centered communication style.
Position Overview
We are looking for a highly proactive, organized, and relationship-driven
Virtual Assistant with experience in lead generation and outreach for keynote
speakers, coaches, consultants, or similar service-based professionals.
The VA will help identify speaking opportunities, conduct targeted outreach,
assist with appointment setting, maintain prospect tracking, and support
follow-up communication with leads generated through speaking engagements and
networking opportunities.
This role is ideal for someone who understands nuanced outreach, values
authentic human connection, and can communicate professionally while matching
the client’s energy and tone.
Core Responsibilities
Lead Generation & Research
- Research
and identify relevant:
- women’s
events
- conferences
- leadership
summits
- state
associations
- national
associations
- corporate
events
- speaking
opportunities
- Build
and maintain organized prospect lists using spreadsheets or simple CRM
systems
- Research
decision-makers and event organizers
- Identify
high-quality speaking opportunities aligned with Shelley’s expertise and
target audience
Outreach & Relationship Building
- Support
personalized outreach efforts primarily through:
- email
outreach
- phone
outreach/cold calling (if applicable)
- Assist
in drafting authentic, relationship-driven messaging and scripts
- Conduct
soft-sell outreach aligned with Shelley’s voice and brand
- Help
nurture relationships rather than using transactional sales approaches
- Follow
up with leads consistently and professionally
Appointment Setting
- Coordinate
introductory calls or speaking inquiries
- Support
booking conversations with potential event organizers and clients
- Manage
follow-up touchpoints and reminders
Lead Nurturing & Follow-Up
- Send
thank-you follow-up emails after speaking engagements
- Assist
with post-event nurturing campaigns
- Maintain
organized contact lists from:
- QR
code sign-ups
- speaking
events
- referrals
- networking
opportunities
- Help
convert warm leads into future speaking opportunities
Administrative & Future Growth Support
Potential future responsibilities may include:
- Newsletter
support
- Email
marketing assistance
- Contact
list management
- Basic
WordPress assistance
- Audience/community
management
- CRM
or systems setup recommendations
Preferred Candidate Profile
The ideal VA should:
- Have
prior experience supporting keynote speakers, coaches, consultants, or
thought leaders
- Understand
relationship-based sales and outreach
- Be
highly proactive and resourceful
- Have
strong communication and interpersonal skills
- Be
comfortable with nuanced, personalized outreach
- Be
organized and detail-oriented
- Be
confident conducting research independently
- Match
Shelley’s warm, energetic, and authentic communication style
Required Skills & Qualifications
Required Skills
- Lead
generation
- Prospect
research
- Outreach
support
- Appointment
setting
- Email
communication
- Relationship
nurturing
- Follow-up
management
- Spreadsheet
organization
- Strong
written English communication
Preferred Skills
- Experience
supporting speakers or public figures
- Sales
or business development background
- Cold
outreach experience
- WordPress
familiarity (nice to have)
- Email
marketing knowledge
- CRM
familiarity
- Relationship-based
sales approach
Tools & Platforms
Current tools/systems:
- Email
- WhatsApp
- Excel/Google
Sheets
Potential future tools:
- CRM
systems
- Email
marketing platforms
- WordPress
- Newsletter
tools
The client currently operates with minimal systems and is
open to suggestions from experienced candidates who can help improve workflow
and organization over time.
Personality & Communication Preferences
The ideal VA should be:
- Energetic
- Authentic
- Warm
and personable
- Proactive
- Professional
without sounding overly corporate
- Strong
in relationship-building
- Comfortable
adapting to Shelley’s tone and communication style
The client highly values human connection and authentic
communication.
Important Client Notes
- Client
strongly prefers candidates with experience working with keynote speakers
- Organic
relationship-building is prioritized over mass outreach
- The
client values sales-driven results over social media marketing
- The
client writes her own content and is not seeking social media management
support
- Focus
is primarily on:
- lead
generation
- outreach
- appointment
setting
- relationship
nurturing
- Client
is open to candidates who can provide ideas and recommendations for
systems/process improvements
- Flexible
timezone preferred with potential overlap hours when needed
- Candidate
references from similar industries would be highly valuable
Skills Required
- Lead generation
- Prospect research
- Outreach support
- Appointment setting
- Email communication
- Relationship nurturing
- Follow-up management
- Spreadsheet organization
- Strong written English communication
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The Company
What We Do
Virtual Colleague Philippines is a virtual assistant outsourcing company based in Manila, Philippines. Their mission is to provide opportunities for individuals to work from home and assist clients by providing suitable virtual colleagues to help them focus on building their businesses.
