Lead Generation VA

Looking for: Lead Generation VA

Role Overview:

A founder of a specialized one-person consultancy focused on science communication, serving clients in the pharmaceutical, biotech, and healthcare communications space. The business is entering a growth and systems-building phase, and this role is designed to support that transition.

The Virtual Assistant (VA) will primarily support lead generation and outbound outreach, helping build and manage a high-quality sales pipeline through research-driven, personalized communication. This is a generalist VA role with an emphasis on organization, research, writing, and consistency rather than high-volume cold emailing.

This role is ideal for someone who enjoys thoughtful research, written communication, and helping a small business grow in a strategic, ethical way.

Scope of Work:

Primary responsibilities include:

• Lead Generation & Research
  
• Research prospective clients (e.g., pharma companies, biotech startups, healthcare PR agencies)
  
• Identify relevant decision-makers within target organizations
  
• Find and verify professional email addresses and contact details
  
• Maintain accurate lead records in a spreadsheet or CRM
  
• Outreach Support
  
• Assist in drafting personalized outreach emails based on provided templates and guidance
  
• Customize messaging using background research on each prospect
  
• Track outreach status (sent, follow-up needed, response received, etc.)
  
• Maintain a follow-up schedule and ensure no leads are missed
  
• Pipeline & Organization
  
• Build and manage a simple lead database (Google Sheets or Excel initially)
  
• Keep outreach efforts organized and transparent
  
• Provide regular updates on outreach activity and pipeline status
  
• Others / Secondary Tasks
  
• Light social media support (research or scheduling), if needed
  
• Suggest process improvements or tools based on prior experience
  
• Contribute ideas for improving outreach systems or workflows
  

Qualifications:

• Excellent written and spoken English (professional-level writing is essential)
  
• Strong research skills and attention to detail
  
• Ability to write clear, professional, and personalized emails
  
• High level of organization and reliability
  
• Self-motivated and comfortable working independently
  
• Strong communication skills and responsiveness (asynchronous is fine)
  
• Experience with lead generation, outreach, or marketing support
  
• Familiarity with CRM systems or spreadsheet-based lead tracking
  
• Background working with professional services, agencies, or B2B clients
  
• Comfort making suggestions or sharing ideas to improve systems
  

Tools Required:

• Google Workspace (Google Sheets, Docs, Gmail)
  
• Excel (basic to intermediate)
  
• CRM tools (experience with platforms like Moxie is a plus but not required)
  
• Email tools and templates (experience welcome; training provided as needed)
  
• General web research tools (LinkedIn, company websites, industry news)
  

Current processes are largely manual, and openness to learning or recommending tools is encouraged.

Shifts & Hours:

• Hours: Starting with a minimum of 10 hours per week; flexible and asynchronous shift
  
• Work may expand in the future as the business grows
  
• Most tasks are not time-sensitive at this stage