Lead Generation Specialist

Important Information

Experience: + 3 years

Job Mode: Full-time

Work Mode: Work from home.

Job Summary

As a Mid Lead Generation Specialist (12474), you will be part of a highly skilled technology and agile team by supporting and developing cutting-edge solutions to meet our business requirements. You will help us accelerate our customers' business results by innovating cutting-edge digital products.

Your responsibilities will include leading and actively participating in the design, development, and delivery of our software projects.

Responsibilities and Duties

• Nurturing Existing Leads: Design and implement nurturing strategies for current contacts in the database. This involves creating targeted communication campaigns for each vertical (Media & Entertainment, Automotive, and Telecom).

• Event Network Nurturing: Manage and nurture the network of contacts acquired at industry events, maintaining interest and relationships with prospects to better prepare them for the sales stage.

• Lead Qualification: Assess and categorize leads in the database according to their level of interest and conversion potential, delivering qualified leads to the sales team.

• Database Optimization: Review and organize the database to accurately segment leads based on their interests, industry, and potential, thereby optimizing the relevance of nurturing messages.

• Cross-Departmental Collaboration: Work closely with the sales and marketing teams to align nurturing campaigns and lead qualification with the sales strategies for each vertical.

Qualifications and Skills

• Degree in Business Administration, Marketing, or related fields.
• Minimum of 3 years of experience in similar roles.
• Proficiency with Canva and Microsoft Office.
• Familiarity with HubSpot CRM and Email Marketing.
• Advanced English skills.
• Location: Only for candidates based in Colombia.
• Soft skills: Effective communication, Negotiation, Problem-solving, Autonomy, Adaptability, Teamwork.

What We Offer

• Full-time, remote work from Monday to Friday, 9 AM - 6 PM.
• Permanent contract with legal benefits.
• A collaborative culture that values teamwork and innovation.
• Continuous professional development to enhance your skills.
• Flexible hours for a healthy work-life balance.
• Wellness programs to support your overall well-being.
• Clear pathways for career growth and advancement.

About Encora
Encora is the preferred digital engineering and modernization partner of some of the world’s leading enterprises and digital native companies. With over 9,000 experts in 47+ offices and innovation labs worldwide, Encora’s technology practices include Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering. 

At Encora, we hire professionals based solely on their skills and qualifications, and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.