Lead Generation Specialist, Commercial Risk - RogersGray

Sorry, this job was removed at 05:47 p.m. (CST) on Wednesday, Jan 21, 2026
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Kingston, MA, USA
In-Office
Insurance
The Role

RogersGray, a Baldwin Group company, is a place where smart, dedicated, ambitious, and motivated people come together to build something meaningful. We work hard, brainstorm often, and laugh a lot. If you want the opportunity to work in a supportive environment, challenge yourself and learn new skills, we want to talk to you.

JOB DESCRIPTION SUMMARY:

  • The role of a Lead Generation Specialist is to continuously hunt for new opportunities to engage with. Once a prospect has been determined, the LGS will initiate a smooth handoff of the lead to a Qualified Producer (Account Manager). Leads will be targeted though digital campaigns, events and overall networking.

PRIMARY RESPONSIBILITIES:

  • Meet Quarterly KPI’s
  • Meet Monthly New Prospect Meeting Goals
  • Utilization of 3rd Party Technology to Qualify, Automate and Record leads
  • Lead Management
  • Transfer leads to Producer
  • Cadence Management for Targeted Prospects
  • Landing Page and Forms - Partnership with Marketing
  • Develop service and market specific landing pages and forms to push out in targeted campaigns
  • Targeted Lead Generation - Producer One on One Support
  • Support each producer by pulling market specific leads and launching highly targeted campaigns to generate leads.

KNOWLEDGE, SKILLS & ABILITIES:

  • Innovative and Motivated
  • Enjoys selling
  • Flexibility
  • Excellent communication, organizational and time management skills as well as interpersonal skills.
  • Work independently and as a member of a highly cohesive team.
  • Ability to multi-task in a fast-paced environment.

EDUCATION & EXPERIENCE:

  • 3-5 years' relevant experience
  • Must be well organized with demonstrated effective time-management and computer skills.
  • Demonstrates the organization’s core values, exuding behavior that is aligned with the firm’s culture
IMPORTANT NOTICE:
  • This position description is intended to describe the level of work required of the person performing in the role and is not a contract.  The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization.  All requirements may be subject to reasonable accommodations to applicants and colleagues who need them for medical or religious reasons.

#LI-JL1

#LI-HYBRID

Click here for some insight into our culture!

The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.

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The Company
HQ: Tampa, Florida
3,080 Employees

What We Do

BRP is now The Baldwin Group! We’ve updated our name to reflect our unified group of talented teams across the country. The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since our founding in 2011, we’ve evolved from a local business into a national firm with a vast network of specializations and industry practices for the benefit of our more than two million clients across the country. In addition, we have built excellent relationships with a wide range of insurance company partners. These relationships, coupled with our entrepreneurial and family-oriented culture, and deep expertise enable us to seamlessly deliver a breadth of innovative solutions to clients. At The Baldwin Group, we help provide the solutions our clients need to have confidence and gain peace of mind as they pursue what’s possible for themselves, their families, and their businesses. Whether they are renting their first apartment or buying a larger home, opening a small business or taking their company public, we offer solutions to support them on every step of their journey. This has been our story since the beginning—we provide the indispensable expertise and quality insights that give our clients peace of mind to pursue their purpose, passion, and dreams. And that’s what The Baldwin Group will continue to do for years to come: we Protect the Possible℠.

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