Lead Generation & Prospect Research Virtual Assistant

Role Overview

Greg is seeking a highly detail-oriented and proactive Lead Generation & Prospecting Virtual Assistant to support outbound B2B sales efforts.

This role plays a critical part in building qualified prospect lists by identifying key decision-makers within target companies and gathering accurate contact information. The VA will directly contribute to pipeline growth, meeting bookings, and overall revenue generation.

Key Responsibilities

1. Prospect Research & Executive Identification

• Work from a provided list of target companies
  
• Utilize LinkedIn Sales Navigator to:
  
• Identify decision-makers such as CEO, CFO, HR Directors, and other senior leaders
  
• Assess relevance and confirm decision-making authority
  
• Use AI Sales Platform | Apollo.io - Outbound, Inbound & Automation to:
  
• Extract verified email addresses
  
• Source direct phone numbers where available
  
• Accurately input and organize data into Google Sheets, including:
  
• Company Name
  
• Executive Name
  
• Job Title
  
• Email Address
  
• Phone Number
  
• LinkedIn Profile URL
  
• Notes (if applicable)
  

High accuracy and attention to detail are critical

2. Lead Data Organization & Quality Control

• Maintain clean, well-structured, and duplicate-free spreadsheets
  
• Ensure consistent formatting and data integrity
  
• Follow client-provided qualification criteria
  
• Flag incomplete, unclear, or questionable data for review
  

3. Outreach & Sales Support (Within Allocated Hours)

• Send outreach emails using client-provided templates
  
• Manage follow-ups and track engagement
  
• Support LinkedIn connection requests and messaging
  
• Track outreach activities and responses
  
• Assist with light CRM organization and updates
  

Required Tools & Experience

• LinkedIn Sales Navigator (Required)
  
• AI Sales Platform | Apollo.io - Outbound, Inbound & Automation (Preferred; must be trainable)
  
• Google Sheets / Microsoft Excel (Required)
  
• Basic CRM or lead tracking systems
  
• Email outreach tools (nice to have for future expansion)
  

Skills & Qualifications

Technical Skills

• Strong experience in B2B lead generation and prospect research
  
• Understanding of prospect qualification and targeting
  
• Data validation and verification skills
  
• Advanced spreadsheet management and organization
  
• Ability to follow structured workflows and SOPs
  
• Strong online research capabilities
  

Soft Skills (Highly Important to Client)

• Excellent written and spoken English communication
  
• Strong comprehension and ability to understand nuance
  
• Proactive and responsive communicator
  
• Comfortable asking clarifying questions when needed
  
• Highly detail-oriented and organized
  
• Professional, reliable, and discreet (especially when handling login credentials)
  

Client Preferences & Important Notes

• Communication should be primarily via email
  
• VA must be able to align or overlap with New York (EST/EDT) timezone when needed
  
• Strong preference for candidates who are detail-driven and quick to understand instructions with minimal supervision
  

Engagement Details

• Short Term Package: 10-hours