Lead Generation Manager

We’re looking for a Lead Generation Manager to take full ownership of Topline’s outbound email strategy and execution. In this role, you’ll design, test, and scale always-on campaigns that turn high-potential prospects into qualified leads, using data to guide every decision. You’ll collaborate closely with marketing, sales, and RevOps to ensure campaigns are not only creative but measurable, repeatable, and impactful. This is an opportunity to build structure, introduce new tools and processes, and directly shape how Topline drives pipeline growth through email.

• Plan, launch, and manage outbound email campaigns from strategy through reporting.

• Build and maintain always-on email programs that keep the pipeline full and healthy.

• Create tailored messaging for specific segments and continuously test new approaches.

• Partner with RevOps to manage lead flow, segmentation, and campaign performance.

• Monitor deliverability, domain health, and overall email performance.

• Establish lightweight systems and dashboards for reporting and performance tracking.

• Analyze data, share insights, and recommend next steps to optimize future campaigns.

• 6+ years total marketing experience, including 2+ years focused on outbound or email-based lead generation.

• Strong analytical mindset — able to define success metrics, track results, and act on insights.

• Proven operational rigor with the ability to design and run repeatable campaign systems.

• Excellent copywriting skills rooted in buyer psychology and clear value communication.

• Experience managing outbound or email-based marketing programs with measurable outcomes.

• Comfortable working independently, managing complexity, and driving projects from start to finish.

• Collaborative and communicative — works well with Sales, Marketing, and RevOps partners.

• A self-starter who thrives in a fast-moving, collaborative environment.

• Naturally curious and eager to test new ideas, technologies, and tools.

• Excited to build scalable systems and structure into a growing marketing function.

• Uses data and experimentation to make informed decisions and improve outcomes.

• Energized by seeing your work directly influence lead generation and company growth.

• Recruiter Screen

• Hiring Manager Screen

• Case Study

• Onsite

• Cofounder Screen

• $100K-$120K Base Salary Range + Equity

• Full Medical, Dental, and Vision Health Coverage

• Computer and workspace enhancements

• 401(k) plan (non-matching)

• Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year

• Company-paid Wellhub membership for fitness and wellness

• Dinner covered with Uber Eats + a stocked kitchen to keep you fueled

• Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros

• No Bullsh*t: We create meaningful results for our customers and drive growth for our team—ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose.

• Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth—even when it doesn’t go as planned.

• One Team, One Dream: We tackle challenges together with creativity, and an open mind—always seeking solutions and embracing fresh ideas to win as a team.

• Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect—because great ideas come from everywhere.

• Be an Owner: We take responsibility for outcomes, act in the company’s best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact.

• Boom!: We take time to celebrate each other’s achievements, big and small—at work and in life—because shared success fuels lasting momentum. And we end all team meetings in a “Boom!”

We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.

Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 90+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.

We're YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We're in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear.

We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.