We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
As part of the Commercial Product and Experience organization, the Lead Director, Product Execution role is responsible for driving growth of individual products within the portfolio through new sales and buy-up expansion across existing clients, within an assigned national account territory.
This role serves as the bridge between product strategy and field execution, ensuring offerings are effectively positioned, understood, and adopted across markets, segments, and distribution channels.
The ideal candidate combines strong commercial acumen, product expertise, and field engagement experience to accelerate revenue growth, improve market penetration, and enhance customer value realization.
The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location.
Key Responsibilities
Drive Product Growth (New + Buy-Up Sales)
Own sales performance for assigned products, including:
New logo sales
Buy-up / upsell within existing customers
Partner with assigned national account sales and account teams to:
Identify target accounts and segments
Develop product-specific sales strategies and growth plans
Support pipeline development and deal advancement, including participation in client and broker discussions
Enable National Account Sales & Distribution
Equip sales teams, brokers, and consultants with:
Clear value propositions
Competitive positioning
Client-ready messaging and materials
Delivery and support:
Sales training
Product education sessions
Market-facing presentations
Translate complex product features into simple, client-relevant benefits
Market & Customer Insights
Maintain deep understanding of:
Market dynamics and competitive landscape
National account buyer needs
Gather voice-of-customer insights through:
Broker and consultant engagement
Client meetings and feedback loops
Provide insights to product management team to refine positioning, pricing, and packaging
Performance & Growth Management
Track and manage key performance indicators:
Sales (new + buy-up)
Conversion rates
Revenue growth
Adoption / penetration rates
Identify performance gaps and implement targeted growth actions
Provide regular reporting and insights to leadership
Business Case & Strategy Input
Contribute to:
Business cases
Product enhancements
Market expansion strategies
Provide field-driven input into product roadmap and prioritization
Ensure offerings align with customer demand and commercial viability
Qualifications
10+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles
Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts
Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments
Experience working in close partnership with sales teams and product leaders in a matrixed environment
Strong written and verbal communication skills, including confidence supporting external client and broker discussions
Ability to translate product direction into commercially relevant messaging and practical sales execution
Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work
Ability to operate independently and influence decisions without formal authority
Success Profile (What “Great” Looks Like)
Products achieve targeted new sales and buy-up growth
Sales teams are confident and effective selling the product
Clear, differentiated positioning resonates with clients and brokers
Strong feedback loop between market and product teams
Measurable improvement in penetration, conversion, and revenue
Education
Bachelor's degree preferred/specialized training/relevant professional qualification.
Pay Range
The typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 10+ years in field sales leadership, product strategy, commercial product roles, sales enablement, business development, or account growth
- Experience supporting revenue growth via product positioning, sales strategy, market execution, or account expansion
- Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments
- Experience partnering closely with sales teams and product leaders in a matrixed environment
- Strong written and verbal communication skills, including supporting external client and broker discussions
- Ability to translate product direction into commercially relevant messaging and practical sales execution
- Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work
- Ability to operate independently and influence decisions without formal authority
- Bachelor's degree or specialized training/relevant professional qualification
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
