Lead Digital Marketing - Marketplace

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

Job Overview:

We are seeking a proactive and results-driven Growth Marketer to lead our presence and performance across third-party marketplaces such as Gartner, Forrester, G2, SoftwareSuggest, Capterra, and others. This role is critical for driving awareness, engagement, and customer acquisition through trusted technology marketplaces. The ideal candidate will manage vendor relationships, optimize brand visibility, and maximize ROI from these platforms.

Key Responsibilities:

1. Marketplace Strategy & Execution:
    

   • Develop and execute a comprehensive marketplace marketing strategy aligned with business acquisition goals.
      

   • Identify and prioritize platforms that provide the highest potential for reach, engagement, and lead generation.
      

2. Vendor & Partnership Management:
    

   • Manage end-to-end relationships with marketplace vendors including Gartner, Forrester, G2, SoftwareSuggest, etc.
      

   • Negotiate packages, manage contracts, and ensure deliverables and performance expectations are met.
      

3. Brand Visibility & Content Management:
    

   • Ensure consistent and compelling representation of the brand across all marketplace listings.
      

   • Coordinate product profile updates, upload case studies, whitepapers, and other marketing assets to increase discoverability.
      

4. Review & Reputation Management:
    

   • Drive collection and management of high-quality product reviews to build trust and improve marketplace rankings.
      

   • Monitor and respond to customer feedback to enhance reputation and visibility.
      

5. Lead Generation & Optimization:
    

   • Track performance of marketplace listings in terms of impressions, clicks, and lead generation.
      

   • Continuously optimize listings and promotional placements to increase conversion rates.
      

6. Performance Reporting & Insights:
    

   • Analyze performance metrics and deliver reports with actionable insights.
      

   • Recommend strategic adjustments based on data to improve ROI from marketplace spend.
      

7. Cross-functional Collaboration:
    

   • Work with product marketing, content, SEO, and sales teams to align messaging and leverage marketplace leads effectively.
      

• 5–8 years of experience in digital marketing or growth marketing with specific experience managing third-party tech marketplaces.
   

• Familiarity with platforms such as Gartner Digital Markets, Forrester, G2, SoftwareSuggest, and others.
   

• Strong understanding of lead generation, digital reputation management, and B2B SaaS buying cycles.
   

• Excellent project management, vendor negotiation, and communication skills.
   

• Data-driven mindset with experience using analytics and CRM tools to track and report performance.
   

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.