Lead Digital Experience Designer

Posted Yesterday
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El Segundo, CA, USA
In-Office
144K-216K Annually
Senior level
Internet of Things • Mobile • Retail
The Role
Leads digital experience and visual design for AT&T marketing campaigns across digital platforms. Designs modular web pages, user interfaces, wireframes, image composites, and mobile-first experiences while maintaining brand consistency. Partners with marketing, content, copy, and implementation teams, performs visual QA, contributes to design systems, manages catalog imagery, and mentors designers. Requires strong expertise in Figma, Photoshop, typography, accessibility, AI-assisted image editing, and digital design technologies.
Summary Generated by Built In

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.


The lead digital experience designer is responsible for conceptualizing and designing visual marketing solutions from concept to finish. They lead design decision-making to uphold a consistent look and feel on att.com. The role requires a solid understanding of content design, user experience, and mobile-first design as well as a passion for staying current with the latest AI tools and design trends. This is not a print role.


Primary responsibilities

  • Concept and design marketing campaigns across AT&T digital platforms.
  • Design modular web pages that communicate marketing hierarchy and support the customer journey while telling the story of complex products and offers.
  • Produce strong creative following established AT&T brand guidelines and ensure every design reinforces and elevates the brand through consistent visuals.
  • Composite and retouch multiple images into a single new environment.
  • Partner with producers, strategists, AT&T marketers, design and copy leads, and copywriters to ensure creative supports both client and business needs.
  • Ensure comps translate into great online experiences by working closely with the content implementation team and performing visual QA.
  • Advocate for growth in design by contributing to the evolution of AT&T design systems and best practices.
  • Create, organize, and manage the device and accessory catalog images and oversee fellow designers’ work.
  • Mentor and guide digital designers and support the associate creative director as needed.

Core requirements & competencies

  • Bachelor’s degree or equivalent experience in design, art, communications, or marketing.
  • Five+ years of ad agency or in-house agency digital experience.
  • Strong digital portfolio including web pages, UI, beautifully crafted graphic design, image compositing, and type layout.
  • Expert knowledge of Figma and Photoshop, including Firefly.
  • Skilled retoucher who can also leverage AI tools for image alteration.
  • Comfortable using Chrome DevTools, specifically Inspect mode.
  • Robust typography skills and a strong understanding of composition, light, and color.
  • Ability to build wireframes.
  • Well-versed in accessibility standards.
  • Working knowledge of Adobe Creative Suite, Claude, and GPT.
  • Familiar with HTML, JavaScript, CSS, and Chrome developer tool.
  • Familiar with technical limitations and emerging technologies.
  • Thrives in a lively, fast-paced environment and able to juggle multiple projects with competing deadlines.
  • Highly organized with precise attention to detail.
  • Strong communication skills to effectively present concepts and solutions.
  • Experience with Workfront or similar project management system.
  • Familiarity with After Effects, 3D, video, or prototyping a plus.

Our Lead UI Designer jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

El Segundo, California

Salary Range:

$143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Skills Required

  • Bachelor's degree or equivalent experience in design, art, communications, or marketing
  • Five or more years of digital experience in an advertising agency or in-house agency
  • Strong digital portfolio demonstrating web pages, UI, graphic design, image compositing, and type layout
  • Expert knowledge of Figma and Photoshop, including Firefly
  • Professional image retouching skills and ability to use AI tools for image alteration
  • Experience using Chrome DevTools, specifically Inspect mode
  • Strong typography, composition, lighting, and color skills
  • Ability to build wireframes
  • Knowledge of accessibility standards
  • Working knowledge of Adobe Creative Suite, Claude, and GPT
  • Familiarity with HTML, JavaScript, CSS, and Chrome developer tools
  • Familiarity with technical limitations and emerging technologies
  • Ability to manage multiple projects and competing deadlines
  • Strong organizational, attention-to-detail, and communication skills
  • Experience with Workfront or a similar project management system
  • Familiarity with After Effects, 3D, video, or prototyping

AT&T Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AT&T and has not been reviewed or approved by AT&T.

  • Healthcare Strength — Health coverage spans medical, dental, vision, and mental health services, plus a personal healthcare team, wellness apps, and supplemental options such as fertility care, cancer support, doula services, and wigs for chemotherapy. These comprehensive offerings are portrayed as supporting a wide range of employee needs.
  • Leave & Time Off Breadth — Paid time off includes vacation, holidays, sick days, caregiver time, parental leave, and adoption assistance, with some roles reaching about 23 days of PTO after several years. Community volunteer days and flexible time off options add further support for work-life balance.
  • Wellbeing & Lifestyle Benefits — Employees receive sizable service discounts like 50% off most wireless plans and broadband, along with savings on travel, event tickets, and insurance. Additional workplace perks such as hybrid work models and relocation assistance contribute to overall value.

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The Company
HQ: Dallas, TX
150,000 Employees

What We Do

Bring us your biggest career aspirations. Share your boldest dreams. This is a moment to get energized. Through 5G and Fiber, AT&T provides connectivity that leads to smarter homes, safter communities, higher quality health care and more life-changing innovations. With AT&T, Connecting Changes Everything.

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