Lead Digital Designer

Posted Yesterday
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New York, NY, USA
In-Office
132K-165K Annually
Senior level
Blockchain • Financial Services • Cryptocurrency • Web3 • Quantitative Trading
The Role
Lead the design of high-impact web experiences and a large-scale website redesign. Evolve and maintain a scalable design system (tokens, components), partner with engineering and product to deliver production-ready implementations, define site architecture and navigation, collaborate with brand and external agencies, and drive UX testing, CRO and ongoing optimization while establishing team workflows and processes.
Summary Generated by Built In

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. 

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

We’re looking for a Lead Digital Designer to help shape the future of our web ecosystem. This role goes beyond designing pages, it’s about building scalable systems, defining modern digital experiences, and driving how our brand shows up across the web.

You’ll play a key role in evolving our design foundations, contributing to a large-scale website redesign, and partnering closely with engineering, product, marketing, and agencies to deliver thoughtful, high-impact experiences.

This is a hands-on leadership role for someone who thinks in systems, cares deeply about craft, and knows how to bring clarity to complex, cross-functional work.

WHAT YOU’LL DO:

  • Experience working with design systems and component-based design
  • Strong design foundation (layout, typography, color, hierarchy, motion, interaction, 3D)
  • Ability to develop polished, modern, and high-quality digital experiences
  • Deep understanding of responsive design, UX principles, and web protocols
  • Experience working across design, engineering, and product teams
  • Clear communicator who can explain decisions and influence direction
  • Comfortable operating in ambiguity and helping define the path forward
  • Able to zoom out to define direction, and zoom in to complete details
  • Lead the design of high-impact web experiences across homepage, product pages, and key user journeys
  • Contribute to the evolution of a scalable design system, including tokens, components, and reusable modules for CMS system
  • Partner closely with engineering to ensure design systems are translated into high-quality, production-ready implementations
  • Help define and refine site architecture, navigation systems, and overall user experience frameworks
  • Collaborate with brand teams to develop a modern and cohesive digital aesthetic
  • Balance brand storytelling with usability, accessibility, and performance across all web experiences
  • Work cross-functionally with product, marketing, and UX teams to align on goals, priorities, and user needs
  • Guide and collaborate with external agencies and partners on design execution and exploration
  • Support UX testing, A/B testing, and ongoing optimization efforts to continuously improve the site experience
  • Help establish workflows and processes that improve speed, quality, and consistency across the web team

WHAT YOU'LL BRING: 

  • Proven experience in web or digital product design
  • Strong portfolio demonstrating high-quality web design and systems thinking
  • Proven experience working with design systems, component libraries, and scalable frameworks
  • Strong visual design foundation, including typography, layout, color, and hierarchy
  • Deep understanding of responsive design, UX principles, and modern web standards
  • Experience collaborating closely with engineering teams and an understanding of front-end constraints
  • Ability to clearly communicate design decisions and influence cross-functional stakeholders
  • Comfortable working in fast-paced environments with evolving priorities and ambiguity
  • Experience designing for complex, multi-page websites or platforms
  • Experience in fintech, B2B, or complex product ecosystems
  • Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development
  • Experience contributing to or leading large-scale website redesigns
  • Understanding of CRO, A/B testing, and data-informed design decision making
  • Experience working with motion design, interaction design, or advanced web storytelling
  • Interest in AI tools and their application in design workflows
  • Experience collaborating with or managing external agencies and partners
  • Exposure to both brand-driven and product-driven design environments
For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. 
NY Annual Base Salary Range
$132,000$165,000 USD

WHO WE ARE:

Do Your Best Work

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact.  A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. 
  • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself

  • R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Generous vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. 

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
 
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.

Skills Required

  • Proven experience in web or digital product design
  • Strong portfolio demonstrating high-quality web design and systems thinking
  • Proven experience working with design systems, component libraries, and scalable frameworks
  • Strong visual design foundation including typography, layout, color, and hierarchy
  • Deep understanding of responsive design, UX principles, and modern web standards
  • Experience collaborating closely with engineering teams and understanding front-end constraints
  • Experience designing for complex, multi-page websites or platforms
  • Experience contributing to or leading large-scale website redesigns
  • Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development
  • Understanding of CRO, A/B testing, and data-informed design decision making
  • Experience working with motion design, interaction design, or advanced web storytelling
  • Experience collaborating with or managing external agencies and partners
  • Interest in AI tools and their application in design workflows
  • Experience in fintech, B2B, or complex product ecosystems

Ripple Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ripple and has not been reviewed or approved by Ripple.

  • Healthcare Strength Comprehensive coverage, including employer-paid medical, dental, and vision from day one, is emphasized alongside wellbeing resources and stipends. This indicates strong foundational healthcare support as part of total rewards.
  • Parental & Family Support Paid parental leave of substantial duration and inclusive family-forming benefits (via fertility support) are highlighted. These offerings signal robust backing for diverse paths to parenthood.
  • Leave & Time Off Breadth Flexible or unlimited PTO paired with additional company-wide recharge days points to ample time-off provisions. Public materials also reference generous closures that facilitate periodic rest.

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The Company
HQ: San Francisco, CA
733 Employees
Year Founded: 2012

What We Do

Ripple provides one frictionless experience to send money globally using the power of blockchain technology. By joining Ripple’s growing global network, financial institutions can process their customers’ payments anywhere in the world instantly, reliably and cost-effectively. Banks and payment providers can use the digital asset XRP to further reduce their costs and access new markets. Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and 
six continents.

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