The Lead Digital & Graphic Designer is responsible for delivering elevated, best-in-class graphic and digital design across all key brand and marketing touchpoints. Reporting into the Head of Creative & Art Direction, this role brings the brand vision to life through exceptional creative execution, leading a team of graphic & digital designers while acting as the lead designer across key brand projects and campaigns.
This is a highly creative position, requiring strong conceptual thinking, refined design skills and a deep understanding of elevated brand aesthetics across channels.
What you will do:
- Lead the creative development and execution of graphic and digital design across key brand moments (campaigns, runway, launches, packaging, brand assets)
- Personally design and deliver high-impact creative work, setting high standard and new ideas for design innovation and typography•
- Translate the Head of Creative & Art Direction vision into compelling, on-brand visual outputs
- Continuously evolve the COS visual language in line with brand direction
- Uphold and interpret brand guidelines through a creative lens, ensuring consistency while pushing creative boundaries
- Contribute to the evolution of design systems, templates, visual frameworks
- Deliver best-in-class design across all touchpoints including digital (e.g. site, email, social, advertising) print (e.g. advertising, packaging, labelling, event collateral, store brand materials).
- Ensure all creative is optimised for channel best practice, performance and customer experience
- Collaborate with Content, Media and Digital teams to ensure cohesive and effective execution
- Stakeholder in design of digital enhancements, templates, expansion, platforms and experiences
- Lead a team of Graphic & Digital Designers, fostering a high-performance, creative culture
- Provide clear creative direction, feedback and mentorship to elevate team output
- Work closely with Art Direction and Marketing teams to co-create impactful brand storytelling
- Partner with Graphic & Digital Design Operations Manager, on delivery of all creative work
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed:
- Exceptional graphic and digital design expertise and creativity
- Proven experience delivering elevated creative work within a fashion or luxury environment
- Highly conceptual thinker with strong creative vision
- Advanced proficiency in industry-standard design tools and suites for both graphic and digital design e.g. Adobe Creative Suite and Figma.
- Deep understanding of branding, layout and visual storytelling
- Strong expertise in creative typography
- Experience designing across multiple channels and templates (digital, print, campaign, brand experiences) with a strong understanding of channel best practice, customer experience and digital testing.
- Proven ability to lead and inspire creative teams
- Strong collaboration skills across creative and marketing functions
- High attention to detail and commitment to protecting exceptional brand standard
Please kindly note that in order for us to consider your application, you will need to include a portfolio or examples of your work most suited to the COS aesthetic.
Additional InformationThis is a full‑time role based in London. The position requires a presence in the office 4 days a week.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this UK based colleagues also receive:
- Up to 25 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Company Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless. Learn more about COS here.
Ready to register interest? Click on the I’M INTERESTED link where you can upload your CV and portfolio securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
We are looking forward to hearing from you!
Skills Required
- Exceptional graphic and digital design expertise and creativity
- Proven experience delivering elevated creative work within a fashion or luxury environment
- Highly conceptual thinker with strong creative vision
- Advanced proficiency in Adobe Creative Suite
- Advanced proficiency in Figma
- Deep understanding of branding, layout and visual storytelling
- Strong expertise in creative typography
- Experience designing across multiple channels and templates (digital, print, campaign, brand experiences)
- Proven ability to lead and inspire creative teams
- Strong collaboration skills across creative and marketing functions
- High attention to detail and commitment to protecting exceptional brand standard
- Portfolio or examples of work suited to the COS aesthetic
- Ability to work on-site in London four days per week
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
