Lead CRM Marketing Developer

Company :Highmark HealthJob Description : 

JOB SUMMARY

This job is responsible for the setup of campaigns in the Salesforce Marketing Cloud to support the accurate execution of audience selection, journey building, and personalization. This role partners with the Service/Platform Owner for oversight of Highmark Health’s Salesforce marketing technology platforms and complementary enabling tools. This role is critical in managing projects across a portfolio of technology solutions including Salesforce Marketing Cloud, marketing automation platform management, and marketing analytics.

This role works in partnership across the Marketing Experience team to understand strategy as it relates to the Salesforce Marketing Cloud ecosystem and other enabling functions. Key to the success of this role is understanding Highmark’s strategic goals and how we align everything we do to achieving those goals. The ideal candidate plays a key role in understanding and maintaining Salesforce and complementary digital platforms, focusing on the acceleration of sustainable growth, simplification of systems and processes, and elevating customer trust.

This role requires a desire to understand the ever-changing Salesforce marketing tools landscape and trends. Ideal candidates can handle changing priorities and be detail oriented, as well as thrive in an environment that acknowledges cultural differences and supports diversity and inclusion. We are seeking a candidate with a passion for learning about the Salesforce technology needs of our various teams, identifying gaps, and executing the best possible solutions.

The ideal candidate will be a seasoned Salesforce Administrator with deep experience in Salesforce Marketing Cloud, as they will interface with a variety of business partners, along with a tech team to ensure well managed execution of processes and deliverables. They will also closely work with legal and data privacy teams to ensure that marketing meets all healthcare and contractual standards. With an experienced background in Salesforce technology trends, our candidate is comfortable educating others on the latest technology, which helps make transitions to new platforms and tools smoother for all key stakeholders by speaking the language of business teams, marketers and hard-core technologists.

ESSENTIAL RESPONSIBILITIES

• Own the setup and execution of multi-channel communications through Salesforce Marketing Cloud. Build, test, deploy, and analyze journeys within Salesforce Marketing Cloud.

• Understand and maintain Salesforce Marketing Cloud and complementary digital platforms, focusing on process improvement, journey simplification, and the overall customer experience.

• Promote the adoption of Salesforce technology solutions by working with business teams to develop and deploy automations, journeys, and workflows in Salesforce Marketing Cloud. Ensures understanding of end-to-end marketing processes and supporting systems. Provide consultation on capabilities of Salesforce Marketing Cloud to marketing strategist and support team.

• Act as the CRM Champion on the Enterprise CRM Task Force to promote continual improvement to our overall CRM Strategy.

• Responsible for continuously mentoring campaign performance from the enterprise level, and down to the macro level of each business unit. Gathers insights and presents critical findings to internal MX strategy teams, P&L partners and leadership.

• Other duties as assigned.

EXPERIENCE

Required

• 7 years of Client Relationship Management Marketing Platforms including Salesforce Marketing Cloud

Preferred

• 7 years of marketing campaign management

• 7 years of marketing operations

SKILLS

• Extensive experience building journeys within Salesforce Marketing Cloud, with proven ability to pivot and improve processes based on data analysis

• Ability to clearly identify, analyze, and resolve issues as they arise, especially within the Salesforce ecosystem

• Understanding of enterprise marketing technology and how it integrates within the Salesforce ecosystem and external systems

• Ability to leverage critical thinking skills to improve processes

• Salesforce Marketing Cloud execution

• Marketing Campaign management/execution

• Excellent written, inter-personal, communication, and presentation skills

• Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes in work objectives, promotions, and available technologies

• Execution-focused and results-driven with a passion for maintaining well-managed, governed processes, yet also inquisitive and customer experience-oriented

• Orientation towards continuous improvement and process simplification that results in improved quality and reduced cycle time

• Ability to analyze, interpret and report on direct marketing campaign results

• Knowledge in statistical modeling techniques and customer scoring

• Knowledge in database discovery, planning, and design

EDUCATION

Required

• Bachelor’s degree in business, engineering, computer science or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.

Preferred

• None

LICENSES or CERTIFICATIONS

Required

• Salesforce Marketing Cloud Certification

Preferred

• None

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type Office- or Remote-based

Teaches / trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees) Never

Physical work site required

No

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. 
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

$78,900.00

Pay Range Maximum:

$146,000.00

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

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