Lead Content Strategist, Growth

We are seeking a Lead Content Strategist to join our Brand, Creative, and Content team at Hinge Health. In this role, you will be the strategic creative lead for our Lifecycle Marketing, Targeted Enrollment, and Ecosystem Partner pods—some of our fastest-growing levers for member acquisition. You will be responsible for defining the narrative strategy that drives enrollment, operationalizing AI to scale creative output, and transforming high-volume channels into personalized, high-performing member experiences.

You will report to the Creative Director, Growth, and work closely with cross-functional partners in Growth Marketing. This position is crucial in helping us grow enrollment while maintaining the high quality of care and empathy our brand is known for.

• Drive Strategic Growth: Lead the content strategy for a targeted audience, developing high-converting messaging frameworks for email, direct mail, and partner channels.

• Scale with AI & Innovation: Champion the use of AI tools to accelerate creative velocity and scale asset production without sacrificing quality, enabling us to deliver personalized messages to millions of eligible members.

• Elevate Lifecycle Communications: Craft and optimize the end-to-end member narrative across the lifecycle, ensuring consistent, empathetic, and persuasive storytelling from the first touchpoint to enrollment.

• Lead Cross-Functional Collaboration: Partner deeply with Growth Marketing to turn complex data and insights into compelling, human-centric creative concepts that drive measurable business impact.

• 8+ years of experience in content strategy, copywriting, or a related field.

• Experience in B2B2C, growth marketing, or lifecycle marketing environments.

• Experience using AI tools for content generation or creative workflows.

• Bachelor’s degree or equivalent work experience.

• Proven track record of driving business results (conversion, enrollment, engagement) through content.

• Experience with high-volume experimentation and A/B testing in email and direct mail channels.

• Strong understanding of ecosystem or partner marketing strategies.

• Ability to navigate ambiguity and lead strategic initiatives from 0 to 1 in a fast-paced environment.

Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post-surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere. The company is headquartered in San Francisco, California.

Learn more at http://www.hingehealth.com

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development.

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to [email protected].