Job Description:
Do you enjoy turning complex business needs into clear, actionable solutions? Are you passionate about content platforms, digital experiences, and collaborating with clients and delivery teams to bring innovative ideas to life?
We're looking for a Lead CMS Business Analyst to help guide enterprise-scale headless CMS implementations and digital transformation initiatives. In this role, you'll partner with stakeholders, designers, architects, and developers to deliver impactful web experiences that drive business value.
This is an opportunity to make a meaningful impact, influence solution design, and help organizations get the most from modern content platforms.
What You'll DoPartner with Clients and Stakeholders- Facilitate discovery sessions, workshops, and requirement-gathering activities
- Build trusted relationships with stakeholders and project teams
- Help define business goals, priorities, and success metrics
- Guide user acceptance testing and gather feedback throughout delivery
- Bring structure and clarity to complex business challenges
- Gather, analyze, and document business, functional, and non-functional requirements
- Create user stories, acceptance criteria, process flows, and supporting documentation
- Develop content models, workflows, and information architecture recommendations
- Collaborate with technical teams to translate business needs into implementable solutions
- Support roadmap planning and prioritization activities
- Manage and refine product backlogs
- Participate in sprint planning and Agile delivery activities
- Facilitate cross-functional alignment across business and technical teams
- Identify risks, dependencies, and opportunities early in the process
- Help ensure solutions meet business objectives and user needs
- Work closely with strategy, experience design, engineering, and product teams
- Support training and adoption efforts for new CMS capabilities
- Communicate effectively with both technical and non-technical audiences
- Contribute to continuous improvement across projects and teams
- Experience supporting digital, web, or content platform initiatives in a client-facing environment
- Hands-on experience with modern headless CMS platforms such as:
- Contentful
- Sitecore
- Sanity
- Strapi
- Prismic
- Storyblok
- Or similar platforms
- Experience with headless and API-first content architectures
- Strong requirements gathering, documentation, and process analysis skills
- Experience working in Agile environments, including backlog management and sprint planning
- Ability to communicate complex concepts clearly to diverse audiences
- Strong problem-solving skills and comfort working through ambiguity
- Experience in Business Analyst, Product Owner, or Product Manager roles supporting digital initiatives
- Content modeling and information architecture experience
- Experience working with integrations, APIs, marketing technology, or commerce platforms
- Familiarity with modern front-end technologies such as React, Next.js, or Vue and how they connect to CMS platforms
- Jira and Confluence (or similar platforms)
- Figma and design collaboration tools
- Miro, Lucid, or process mapping tools
- CMS and digital experience platforms
- Work on complex, high-visibility digital experiences
- Collaborate with talented teams across strategy, design, and engineering
- Help shape the future of content management and digital delivery
- Influence solutions from discovery through implementation
- Grow your expertise with modern, enterprise-scale headless CMS platforms
If you're excited about solving business challenges, creating clarity from complexity, and helping organizations deliver exceptional digital experiences, we'd love to hear from you.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
The annual salary range for this position is $78,000 - $110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Location:
USA - Remote - VirginiaBrand:
MerkleTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Skills Required
- Experience supporting digital, web, or content platform initiatives in a client-facing environment
- Hands-on experience with modern headless CMS platforms (e.g., Contentful, Sitecore, Sanity, Strapi, Prismic, Storyblok)
- Experience with headless and API-first content architectures
- Strong requirements gathering, documentation, and process analysis skills
- Experience working in Agile environments, including backlog management and sprint planning
- Ability to communicate complex concepts clearly to diverse audiences
- Strong problem-solving skills and comfort working through ambiguity
- Experience in Business Analyst, Product Owner, or Product Manager roles supporting digital initiatives
- Content modeling and information architecture experience
- Experience working with integrations, APIs, marketing technology, or commerce platforms
- Familiarity with modern front-end technologies such as React, Next.js, or Vue
- Familiarity with tools such as Jira, Confluence, Figma, Miro, or Lucid
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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