Lead B2B Marketing Manager - Demand Generation (all genders)

Speak our language!

We are Lingoda. Our mission is to build bridges through life-changing language learning. 

Lingoda is a fast-growing online language school for language learners aspiring to provide a human-centric, personalized and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.

Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.

As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.

We work hard to contribute to a better society. How? Here are three examples:

Lingoda's MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programs

In the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in Germany

In December 2022, we won “Best Digital Learning Product of the Year” at the Digital Education Awards 2022

We are currently looking for a Lead B2B Marketing Manager - Demand Generation (all genders) based in Berlin

Mission:

This is a project leading role and holds a central position in driving marketing efforts aimed at elevating brand awareness and generating qualified leads within the various Lingoda business units. 

This role involves orchestrating the development, execution, and optimization of marketing campaigns across diverse digital and offline channels, tailored to the B2B customer journey. 

Responsibilities include collaborating closely with the Sales and Marketing Team to refine Lead-Nurturing strategies, monitoring campaign performance metrics, and providing actionable insights to enhance ROI.

Additionally, this role will foster collaboration with internal teams and external agencies to drive growth projects and contribute to Lingoda's long-term marketing strategy.

Your Tasks:

• Drive full-cycle marketing initiatives with a clear focus on increasing awareness and generating qualified leads
• Develop and implement end-to-end marketing campaigns across digital channels and offline channels, focusing on the B2B customer journey (awareness, lead generation, revenue).Work closely with the Sales Team to ensure a seamless Sales-Funnel and to refine Lead-Nurturing strategies accordingly
• Optimize the Sales-Funnel consistently by focusing on the KPIs of your campaigns
• Plan, implement, and monitor budgets, targeting, and conduct A/B testing to optimize campaigns for performance and ROI
• Monitor campaign performance metrics, analyze data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities
• Collaborate with internal teams and external agencies to run growth projects
• Understand customer needs and provide detailed feedback to the product teams to inform the roadmap and priorities
• Work on setting a long-term marketing strategy to drive Lingoda’s vision and execute it effectively

You bring to Lingoda:

• More than five years of experience in marketing, focusing on Performance (PPC), Content Marketing and Event Marketing in a B2B context
• Extensive experience in collaborating with marketing agencies, successfully managing projects from start to finish
• Broad experience with various channels for generating qualified leads (experience in Event Marketing is a plus)
• Proficient use of Marketing and Sales Automation tools such as HubSpot, Eloqua, or Salesforce
• Skilled in developing B2B Lead-Nurturing strategies and implementing campaigns along the Sales-Funnel
• Proficient use of web analytics tools such as Google Analytics or Adobe Analytics
• Excellent project management skills, with a strong ability to lead projects and drive initiatives, analyze and interpret data, relying on both intuition and numerical data to inform campaigns
• Proficient communication skills in both German and English, C2 level both verbally and written
• A team player with a respectful demeanor towards colleagues
• Transparent, conscientious, and structured approach to work
• Effective communication and assertiveness, with a hands-on mentality and the ability to work cross-functionally, communicating campaign strategies and results effectively
• Detail-oriented mindset with a proactive approach to problem-solving and optimization.

What you can expect from Lingoda:

• Approachable leaders and transparent communication - every voice counts at Lingoda!
• Company events and colleagues who are always happy to socialize + budgets towards team building events!
• An inclusive environment with great team spirit and passion for languages
• A well-structured and exciting onboarding process to set you up for success!
• The possibility to work remotely from your home or in the office located in the heart of Berlin
• Education funds because we want to see our people grow
• Free access to our language classes
• Mental Health programs
• Corporate benefits & pension funds
• 28 vacation days per year
• Free snacks & drinks at the office
• The modern hardware necessary for your work (n/a for freelancers)
• Flexible working hours

Does that sound exciting? Then, send us your CV right away!

We are looking forward to hearing from you!

Your contact person for the position is Megan

Lingoda is dedicated to promoting diversity and inclusion in the workplace. As an equal opportunities and affirmative action employer, we strive to create a workforce that reflects the diversity of our user base. Our commitment ensures that every applicant is assessed on the basis of their skills and qualifications, regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.

We ask that you please apply directly via the link provided in the job description or directly on our website. Due to GDPR regulations, applications sent otherwise will not be considered.

Please note that if you are based outside of Germany that only a freelance contract can be offered. All our contracts whether freelance or regular German employment contract start on a 2 year time period.